DoCoMo Plans Shift for Handset Strategy?
Reuters sources: DoCoMo shifting dual strategy to trio – Fujitsu, Sharp, Sony – for featured fall lineup: http://bit.ly/13M1Iov
Machine Translation
According to the relationship between multiple sources, to follow basically the summer season to discount the specific model the “two top” strategy, but selling a specific method, such as whether to expand as a “top three” the three models pack future. Turnaround in the smartphone is expected for the sharp turnaround in momentum is likely with the business recovery for the current fiscal year.
Of the three manufacturers, successor flagship terminal of Sony “Expedited rear Z” was chosen as the main terminal of the winter season. 1.3 million units sold in about three months since its release, went into the corner of the two top in the summer season, “Expedited rear A” was recorded sales pace as the fastest smartphone DoCoMo.
Sharp as “Aquos phone ZETA” Fujitsu “Arrows NX” was not adopted in the main models in the summer season, but the evaluation of the performance and sustainability of the battery is high, successor is applied to the focus subject of winter season