Digital Garage and Dentsu JV: ScienceJam Inc.
Digital Garage and Dentsu announce ScienceJam project. Congrats Yasue Mitsukura, appointed CTO, from Keio! http://bit.ly/17DLVdn
Digital Garage, Inc. and DENTSU INC. established a joint venture, Dentsu ScienceJam Inc.
Dentsu ScienceJam will develop its own products and services utilizing the know-hows and its mobility through identifying and partnering with the researchers and scientists with notable research results. While utilizing their own strengths, Dentsu and DG will also promote the development of new businesses and incubation of new markets through collaborations with companies from various fields.
As a first step, Dentsu ScienceJam will partner with Yasue Mitsukura*, an Associate Professor at Faculty of Science and Technology of Keio University and a leading researcher in the measurement and analysis of brain waves, to begin business development. Dentsu will take advantage of its know-hows accumulated through its pilot studies such as the neurowear project where they developed necomimi, which has become known worldwide as a brain-communication tool, and mico, a music recommendation engine based on brain waves (in collaboration with Associate Professor Mitsukura).
*Appointed to Chief Technology Officer and Non-Executive Director of Dentsu Science Jam