Congrats to MCN on efforts with KDDI to enable ad management and search functions for “au Smart Pass” platform: http://bit.ly/13kg1jy
Mobile search and advertising solution provider MCN has provided the search and ad management system for KDDI’s newly upgraded “au Smart Pass” portal in cooperation with Japan’s mediba, inc. Smart Pass search allows end-users to find their favorite Apps, Coupons, Videos and e-books through MCN’s cloud-based, federated search platform. The system also provides full-text search results across all of the Smart Pass Menu List content.
In addition, MCN built the search advertising system for Smart Pass search enabling advertisers to promote their content via keywords which are matched to both content and metadata, and managed via an ad management dashboard. The search service launched on June 6th in conjunction with the update of the “au Smart Pass” portal. Advertising on the search service officially launched on July 16th, following the completion of an initial pilot period, and will be available through mediba’s advertising sales team. Via: JCN Newswire.