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DeNA has unveiled their new corporate logo and brand identity to roll across all company owned units worldwide: http://bit.ly/WR4OTM
DeNA’s new corporate logo expresses the company’s revamped corporate slogan: “Delight and Impact the World”. The initial letter “D” in the logo features a smile emoticon, symbolizing DeNA’s global pursuit of delighting customers. The logo’s playful font represents DeNA’s commitment to be an approachable, friendly and fun company for its stakeholders around the world.
Beginning today, DeNA subsidiaries around the world will be uniformly branded as “DeNA” followed by the name of the city where the office is located. For example, the San Francisco office was previously called ngmoco and it will now be referred to as DeNA San Francisco. The subsidiaries’ legal names and first-party game studio brands, such as ngmoco, Gameview and Scattered Entertainment will remain unchanged.
DeNA’s rebranding is a result of the company’s focus on uniting its global offices and highlighting its diverse product offerings in the mobile Internet services space. DeNA has been aggressively expanding its social game platform Mobage on a global scale and recently launched the Comm voice-calling app.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
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