According to latest IDC report, Sony has moved up into third position for global smartphone sales in Q3 2012: http://bit.ly/TEQbEO
Suzuki-san will have his hands full in the coming quarters to continue in this position, that said, Sony clearly has significant resources – now all under one roof – and will be interesting to watch the numbers for Q3 in 2013 [Eds]
Sony Corp. climbed to the No. 3 position in the global smartphone market in the third quarter. Sony, which was the No. 6 player in the same quarter a year earlier, came only behind Samsung Electronics Co. and Apple Inc., according to the latest data from research firm IDC.
In the third quarter, Sony held a 4.8% share of the world’s smartphone market by shipments, down slightly from 5.0% a year earlier, according to the IDC data. Meanwhile, Nokia’s market share for the quarter tumbled to 3.4% from 13.6% a year earlier, while HTC’s share dropped to 4.7% from 10.3%. RIM’s share fell to 4.2% from 9.6%.
Last month, IDC released its preliminary smartphone market share data for the third quarter, but Sony wasn’t among the top five, because the Japanese company’s shipment data wasn’t yet available at the time, according to IDC.