New “Out of Home – Smart Ad” campaign for Pepsi will trial run NFC stickers on Tokyo subways starting today: http://bit.ly/RHgvMX
Everybody loves stickers… congrats to all involved! [Eds]
CyberAgent, Inc., Tokyu Corporation, Tokyu Agency Inc., Toppan Printing Co., Ltd. take advantage of NFC technology to develop a “smart advertising OOH” new advertising technique that combines the smartphone, outdoor advertising and transportation, we start the experiment. As the first step of the four companies in line Tokyu from November 16 to promote the “Pepsi Special” new products Food for Suntory was launched.
By placing an NFC tag on posters and advertising and the train stations, prompting the touch of a smartphone, this time, to start anew, it is intended to induce the campaign on the smartphone. Download the app and start reading for the bar code reader is unnecessary induction to online easier from an offline, you can develop an environment that can be easily achieved with the integration of Web advertising and OOH. You can do various deployment to provide exclusive content and music, videos, and applications, and providing coupons at the touch of a button.
First step is to implement the planned promotion of “Pepsi special” food for specified health use of new products that will be released on November 13 from Suntory. 1 December from November 16, when you touch smartphone NFC in advertising strap that is posting in Line train Tokyu, the advertising door stickers, and link to the campaign page automatically You can participate in slot games and win instant gift on the fly is possible. Tokyu Agency is responsible for the coordination of placements traffic letterpress is responsible for providing technology that utilizes the NFC, can be equipped with NFC tags, NFC CyberAgent is responsible for the planning / marketing promotion plan that utilizes smartphone. In future, it is multiplied by the digital technology, the evolution of how to take advantage of existing media, such as advertising OOH, four companies, we will continue to pursue and provide new solutions to advertisers, the provision of user benefit.