GREE Advertising Inc and French mobile affiliate network MobPartner just announced collaboration for Mobile Ads: http://bit.ly/Phbat9
GREE Advertising, Inc. today announced a partnership with MobPartner SAS, a leading French mobile affiliate network. The alliance will enable game developers and publishers on GREE Platform to take advantage of industry-leading app discovery and user acquisition technologies across smartphone operating systems.
GREE and MobPartner will collaborate to offer developers and publishers on GREE Platform a new suite of promotion tools and services that will draw from MobPartner’s proven mobile marketing expertise and international network of mobile affiliates. Enabling granular, localized targeting of the optimal mobile media for each app, the new mobile ad solutions will benefit developers and publishers by facilitating cost-effective acquisition of users from GREE’s global community of high-engagement players, and the global market as a whole.
By driving new user registration to GREE Platform, the partnership is also expected to accelerate the growth of GREE Platform itself. Launched globally in May 2012, GREE Platform is an integrated platform combining social gaming and other applications with social networking features that, with a reach of 169 countries, is the largest of its kind in the world.
“We are excited about this partnership with GREE, as it brings an enormous opportunities within reach,” said Guillaume Alabert, Co-Founder of MobPartner. “After years of evangelism, the mobile user acquisition market has now reached critical mass, thanks to players such as GREE who are willing to invest aggressively in new fields. We also see this partnership as a confirmation of MobPartner’s expertise, and the reliability of our technology.”
“The future is bright for mobile ads and mobile social gaming, sectors that are growing rapidly as smartphone penetration increases in key markets around the world,” said Tatsuhei Asanuma, CEO of GREE Advertising. “By matching MobPartner’s mobile ad capabilities and ad network with GREE’s expanding global reach, developer community and user base, we’ll be able to help deliver new products faster, and to more people than ever.”