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July 26, 2012

New Fujitsu Smartphone for Seniors

DoCoMo Raku-Raku (simple) smartphone for Seniors made by Fujitsu is set to debut Aug. 1st – PR & Video here: http://bit.ly/R7L9Sw

As we had noted when introduced back in May – WoW – the 1st Smartphone targeted at Seniors! [Eds]

NTT DOCOMO, INC. announced today the August 1 launch of the Raku-Raku SMART PHONE, the first smartphone designed for users who are new to touchscreen operations.

The Raku-Raku SMART PHONE’s touch screen mimics the impression of a conventional phone key, allowing users to first confirm where their finger is touching by highlighting the contact point and then requiring them to press more strongly to actually select the menu button or icon. The device confirms the selection with a slight vibration and click.

The smartphone boasts a generous 4-inch display with a simplified menu and large fonts for increased clarity and ease of use. The menu has three large, easy-to-understand buttons for the most commonly used functions-phone, email and phonebook-and also includes three programmable one-touch speed dial buttons. Additionally, users can access a dedicated telephone support center at the touch of a button on the home screen.

As a special introductory offer, a dedicated new “Raku-Raku Pake-hodai” flat-rate packet service will start with the launch of the Raku-Raku SMART PHONE, at the discounted rate of just 2,980 yen per month. DOCOMO is now accepting preorders at all DOCOMO shops.

Related posts:

  1. Seniors Mobile Health Monitor
  2. SNS for Seniors by DeNA
  3. Mobile Phone for Seniors
  4. Smartphone Survey of Women in Japan
  5. DoCoMo Launches New mova F672i
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  • Mobikyo K.K. publishes Wireless Watch Japan, organizes MobileMonday Tokyo networking events and operates Mobile Intelligence study tours providing related custom research and advisory services. Mobikyo's founding directors are deeply connected with, respected by, and committed to, Japan's wireless and IT business community. Thousands of managers, planners, engineers and strategists depend on Mobikyo to learn about Japan's unique business models, technologies, contents, services, applications and hardware from the most innovative test-bed market for next-generation mobile industry. "Mobikyo" was chosen for the unique blending of Mobile and Tokyo. However, depending on the kanji character used for kyo, it could also mean association, capital, religion or today. With fantastic support from our clients, partners and affiliates in Japan and overseas, we have become the trusted source of independent market intelligence & business networking connections based in Tokyo.
  • MobileMonday Tokyo is a leading networking organization supporting Tokyo's mobile industry. We launched in September 2004, with over 70 events to-date, hosting an average 100-200 industry delegates. MobileMonday is an open platform for mobile industry visionaries, developers and industry insiders fostering cooperation and business development through live networking events to share ideas, best practices and trends from global markets. Chapters are active in over 100 cities worldwide and new locations continue to launch monthly. Founded in Helsinki, Finland, in 2000, MobileMonday is organized by a global team of 300+ volunteers and it has become the world's largest mobile community network. Details via MoMo Tokyo website
  • Mobile Intelligence offers related custom research and consulting designed specifically for industry executives working in sales, marketing, product development, strategy, venture capital and the media. From private workshops and conference presentations to trend spotting innovation and detailed analysis, our services are based on the direct experience and lessons learned in the Japanese mobile market. We also run a unique in-Japan guided tour service providing market introductions, personal connections and actionable lessons for clients overseas. Delegates take part in seminar and attend inside sessions, at individual companies, in technology showrooms, and -- most importantly -- on the fabled streets of Tokyo. Alumni return home with a competitive edge, integrated awareness and personal contacts moving them to the forefront of new business development. Full details via Mobile Intelligence website