DoCoMo Raku-Raku (simple) smartphone for Seniors made by Fujitsu is set to debut Aug. 1st – PR & Video here: http://bit.ly/R7L9Sw

As we had noted when introduced back in May – WoW – the 1st Smartphone targeted at Seniors! [Eds]

NTT DOCOMO, INC. announced today the August 1 launch of the Raku-Raku SMART PHONE, the first smartphone designed for users who are new to touchscreen operations.

The Raku-Raku SMART PHONE’s touch screen mimics the impression of a conventional phone key, allowing users to first confirm where their finger is touching by highlighting the contact point and then requiring them to press more strongly to actually select the menu button or icon. The device confirms the selection with a slight vibration and click.

The smartphone boasts a generous 4-inch display with a simplified menu and large fonts for increased clarity and ease of use. The menu has three large, easy-to-understand buttons for the most commonly used functions-phone, email and phonebook-and also includes three programmable one-touch speed dial buttons. Additionally, users can access a dedicated telephone support center at the touch of a button on the home screen.

As a special introductory offer, a dedicated new “Raku-Raku Pake-hodai” flat-rate packet service will start with the launch of the Raku-Raku SMART PHONE, at the discounted rate of just 2,980 yen per month. DOCOMO is now accepting preorders at all DOCOMO shops.

Related posts:

1. Seniors Mobile Health Monitor
2. SNS for Seniors by DeNA
3. Mobile Phone for Seniors
4. Smartphone Survey of Women in Japan
5. DoCoMo Launches New mova F672i

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!