Brilliant effort by folks at Honda to utilize their telematics for re-mapping Tohoku area after 3.11 disaster: http://bit.ly/OtHmZC

Update: Congrats to the team on Winning Titanium Lion at Cannes! [Eds]

Honda Internavi is a navigation system that recommends routes based on real-time traffic data collected via the 3G network from other Internavi-equipped Honda vehicles. By color-coding roads based on accessibility, Honda has converted a complex set of data into an easy to read real-time map. The Internavi network became a vital tool for recovery following the March 2011 earthquake and tsunami that rocked Northeastern Japan.

Within 20 hours of the quake Honda’s Internavi system identified the roads that remained intact based on 3G network traffic analysis, making it possible to find ways to get rescue workers, heavy equipment and supplies such as water, food, clothing and blankets to the places that needed help. The project was awarded a Yellow Pencil for Digital Design at the D&AD Awards. Via: The Inspiration Room.

Related posts:

1. Honda Joins Open Auto Alliance – ‘Droid Cars!
2. Cool Honda Jazz iPhone App
3. How Japan Kept Informed After the Quake
4. i-Pot by Zojirushi Connecting Families
5. DoCoMo Damage and Restoration Status

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!