Interesting Japan Mobile User Trends Survey via D2C. Hint: See content APRU for Feature vs. Smart handsets http://bit.ly/IbhfD7
We missed this little gem from awhile back – plenty of great material via this D2C Survey.. [Eds]
[ Point IV. ] Application and Content Utilization
60.7% of Feature Phone Users Who Use the Internet and 56.6% of Smartphone Users Who Use the Internet Make Use of Fee-Based Applications and Content
1．Expenditures on Fee-Based Applications and Content
When both feature phone and smartphone users who accessed the Internet were asked about their monthly expenditures on fee-based applications and content, 16.2% of feature-phone-only users indicated expenditures of ¥300-¥499 per month, 11.8% indicated expenditures of ¥100-299 per month, and 10.4% indicated expenditures of under ¥100 per month, which does not represent any significant departure from the October survey.
Smartphone users, on the other hand, indicated that 21.1% spend under ¥100 per month, 13.8% spend ¥100-¥299 per month, and 8.9% spend ¥300 – ¥499 per month. Average expenditures by fee-based application and content users increased from ¥513 in the October survey to ¥557 in the February survey.