After years of combined effort, MMBI finally hit the switch Apr. 1st for next-gen. mobile broadcast TV in Japan: http://bit.ly/ID1Ekf
As we have followed this path over the last few years it was somewhat of a milestone moment here at the posh Roppongi Hills on Sunday as for the official debut ceremony of NOTTV. While – as usual – there was very little fanfare in English, we feel this rev. 2 of television broadcast for mobile will prove yet another industry benchmark in years to come. Here’s a quick primer on the ISDB-Tmm tech. platform for those interested.
Simply put – the standard 1Seg platform, launched in 2005, could be easily compared to traditional free-to-air television well-understood worldwide: Channel 12 (for example) is exactly the same content, and business model, whether viewed on home TV screen of mobile phone(.) This next-gen. approach, using vacated VHF spectrum, is broadcasting so-called premium contents – think cable television – for a monthly fee. Several reviews indicate improved quality akin to DVD vs. Blue Ray and would suggest the embedded SNS function could certainly prove popular!
Review several of our back-story links below along with round-up here for the company website, dedicated content section on NHK along with launch coverage from Keitai Watch and blogger hands-on reviews via IT Media and the 4-page report by the Nikkei [all in Japanese]. While there are only two enabled devices on the market little doubt that production will ramp-up going forward.. congrats to all involved, looking forward to see how long it takes now for KDDI and SoftBank to join..!?!
- Mobile Media Broadcast on VHF Spectrum (2009)
- Ministry Picks ISDB over MediaFLO (2010)
- DoCoMo Increases Share in MMBI (2011)
- DoCoMo Unveils Two NOTTV Devices (2012)
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