Mobile Marketing Data Labs new survey on Japanese app. developer strategies: iOS vs. ‘droid – Paid vs. Free etc: http://bit.ly/GFYU09
In MMD Institute (Institute for mobile marketing data), as a research collaboration with the (Mikihisa Miyazaki President), we have carried out the “Survey on the application of the smartphone business” WECSy Marketing Corporation. [Summary survey results (excerpt ※);
less than 10% of operators “that can be fully monetizing as planned” in the smartphone apps
how to monetize the smartphone apps “application + free advertising” is about 40% of
smartphone apps “future-catch game and I think, cloud system , chat apps “
(10 days) March 3, 2012 February 23, 2012 … the study period
260 valid responses … people- the operator is less than 10% “which can be fully monetizing as planned” in the smartphone apps
In the online survey on the Internet WEB to target publishers smartphone app (including the planning and development), but the survey (2012) is about what are you thinking smartphone apps business to focus on what OS this year, both “iOS · Android The most common result was 67.6% and is the operator who answered “. Been studying how to monetize on the smartphone apps that are currently released, most 39.4% of the operator who answered “advertising apps + free”, 31.0% of the operator who answered “paid apps” Then, the free app ” + 29.6% was the result of the operator who answered “in-app billing.
The respondents who operated monetize the smartphone apps has released today was to investigate whether the can as planned, “it can be sufficiently” 4.2 per cent, “it can Hey hey” 29.6% and operator, that 33.8% of the respondents who operated in conjunction with “that can monetize” has been found. In addition, most with 47.9% who operated the respondents, the “game” was investigated genre of apps I think catch on the future, 36.6% of the operator who answered “system cloud” then the “chat application” at the same rate was to rank in the results. aggregate data have been published in the (free) download document business smartphone apps (2012) believes that this year, believes that the main planning and development (2012) this year, the number of Android apps that are currently operating- current- The number of iPhone apps, which operates monetizing as planned on the smartphone apps that release how monetizing the smartphone apps that release multi-lingual on the smartphone apps that release of the smartphone apps you want to future- genre genre on the smartphone apps think that catch on future- (for a person who has not run the app) business this year (2012), believes that a person who has not operated by genre on the smartphone apps think that catch on the future-a (app ) subject.