Interesting stats for mobile gaming in Japan; users by age, gender and paid rates on Gree, Mobage: http://bit.ly/zi1UqA
Certainly seems that smartphones are helping drive paid gaming revenue segment.. [Eds]
According to a survey of the Yano Research Institute, were examined paid billing rate for people playing the game of GREE and Mobage smartphone, Mobage was slightly higher than 20.8% and 17.3% of GREE.
Looking at the percentage by gender of the person charged, in Mobage user is greatly exceeded (40%) women (60%) men and GREE user is 51% for men, women had almost the same as 49%. By age, the rate of teen charged as much as 10% was either GREE, Mobage, tended to over 20s age group about increasing billing rates and a high around 20%.
A survey by the Internet, the subject is the user that 800 people use the game Mobage, of GREE smartphone terminal within one month (Mobage: 400, GREE: 400). December 2011 survey period.
Utilization of the game is not GREE or Mobage?
In addition to the game of Mobage and GREE, a smartphone has been provided by the variety of games in the Android Market and App Store.
Percentage are using the games offered by other smartphone users are GREE and Mobage, 36.5% of GREE, each about one in three people is 34.0% and Mobage. Also, people using other games, nearly 30% seems to pay to play the game.