Report Japan Mobile Web Ad Spend
Ofcom Intl Comms Report: 2010 mobile web ad spend in Japan $1.2B, 4x per capita of 2nd place U.K. http://bit.ly/AFqneE
Plenty of interesting stats in this .PDF report.. screen-shot below from pg. 184 [Eds]
Those nations with a high proportion of internet advertising spend (see Figure 5.8 above)
also have a high mobile internet advertising spend per head (Figure 5.12). This is notably
the case with the UK (£1.33), the Netherlands (£1.06) and Sweden (£0.99). The US (£1.25)
falls in line with comparable countries, but Japan remains by far the largest market on a per capita basis (£6.52).