Ofcom Intl Comms Report: 2010 mobile web ad spend in Japan $1.2B, 4x per capita of 2nd place U.K. http://bit.ly/AFqneE

Plenty of interesting stats in this .PDF report.. screen-shot below from pg. 184 [Eds]

Those nations with a high proportion of internet advertising spend (see Figure 5.8 above)
also have a high mobile internet advertising spend per head (Figure 5.12). This is notably
the case with the UK (£1.33), the Netherlands (£1.06) and Sweden (£0.99). The US (£1.25)
falls in line with comparable countries, but Japan remains by far the largest market on a per capita basis (£6.52).

Related posts:

1. Survey: Japan Mobile Shopping Spend
2. D2C Annual Mobile Ad Trends Report
3. Euro Mobile Web 5 Years Behind Japan
4. Mobile Content Forum Annual Report
5. CIAJ 2010 Japan Mobile Users Report

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!