Japan Smartphone Market Shares

MM Research report 1H device sales: total 20M units - Sharp at 22% - Android takes 80% total smartphone share: http://bit.ly/uo8d3k

Machine Translation:

MM Research Institute released the results of an investigation of the shipment situation of the domestic cell phone unit of 27 days and the first half (April, 11 - September) of the 2011 fiscal year.The total volume of shipment was 20,280,000 sets, the increase of 6.0% compared with last year.It is a 20 million-set market for the first time in about three years and a half since 25,630,000 sets of the second half of the 2007 fiscal year.

Before long, the smart phone shipment number of the first half of the 2011 fiscal year became 10,040,000 sets, compared with last year 4.5 times, and had 49.5% of the total volume of shipment.the share according to maker in a smart phone market — a sharp — 2,280,000 sets — 1st place (22.7% of market share), and OS exception — if — Android ranked 1st by 7,990,000 sets (79.6% of market share).When this was seen with the whole domestic cell phone unit of the first half of the 2011 fiscal year, a “Android smart phone” will occupy about 40 percent of all the cell phone units.

In the volume share classified by maker of shipment, the sharp gained the 1st place for 11 consecutive terms as an another number share the half year on and after the first half of the 2006 fiscal year.The share of the volume of shipment became 19.4% (a 3.3-point decrease compared with last year) by 3,940,000 sets (a 9.4% decrease compared with last year).The sharp volume of smart phone shipment which accounts for the 10,040,000 first half smart phone markets of the 2011 fiscal year has ranked 1st at 22.7% also the smart phone market share at 2,280,000 sets.3,380,000 sets (increase of 18.6%) and a share are 16.7% (increase of 1.8 points) in FUJITSU (the FUJITSU Toshiba mobile communications are included) where the 2nd place is the same in the last fiscal year.In the last fiscal year, in Sony Ericsson of the 6th place, the 3rd place is 2,600,000 sets (increase of 83.1%), and a share is 12.8% (increase of 5.4 points).

About the full fiscal year in the 2011 fiscal year, MM Research Institute will be 41,600,000 sets, the increase of 10.5% compared with last year, and has predicted that it becomes a 40 million-set market for the first time in four years since the 2007 fiscal year. Among them, the volume of smart phone shipment will be 23,300,000 sets, and supposes that 56.0% and the majority of the total volume of shipment will be exceeded.