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ComScore released survey results with graph showing various forms of media channels people accessed after 3.11 quake: http://bit.ly/mGgy1r
Have to agreed with Rick on this one.. would be most interesting to hear what the data set is.. based on ComScore survey awhile back, regarding sms vs mobile email.. we’re taking these numbers with a grain of salt. That said.. would be very keen to understand the real adoption of the TV segment.. home vs 1Seg on handset? [Eds]
Research firm comScore has released information today on the different ways that people in Japan kept themselves informed after the tragic earthquake and tsunami back on March 11. Despite all the praises that we heap upon social media and mobile services â€“ not to mention the high-tech stereotypes we associate with Japan â€“ television proved to be the number one medium. 83 percent of those polled in the study said that they considered TV to be â€œa very important information source after the disaster.â€
Fixed internet ranked as the second most popular at 72 percent. But whatâ€™s most surprising about the numbers (surprising for me at least) is that more respondents listed radio as an important source of info than mobile phones.
According to comScore, far from it actually. The firm claims:
36.5 million people accessed information on their mobile phones following the earthquake and tsunami, representing 36.2 percent of the mobile population in Japan.
36.2 percent? That struck me as a little low when I first read it. I wonder if respondents were thinking of the mobile outages immediately after the quake when they were polled? Certainly in areas where there were power outages, radio must have been a godsend. See the Full Post Here.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
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