The MMD Labs published survey of 700 Japanese women and their collected opinions on becoming smartphone users http://bit.ly/esGvex
The MMD laboratory announced the result of the survey concerning the smart phone use that had been done from one’s teens for women in her thirties. The investigation was executed from February 10 to the 18th for 300 smart phone owners and 400 smart phone non-owners.
Reason to be bought: “The screen was large” continued 42.8%, and “Capacity was large” continued 42.2% and “It is possible to use it as a music player” continued with 38.3% by 39.4% both became most 59.4%” “Because of application programs abundant and “The Internet function can be used”, and continued the reason to want to buy a smart phone hereafter by “It seems to use the touch panel easily”, and. Popularity has gathered in “Game application program”, “Photograph application program (image processing and photo album, etc.)”, and “Map, Nabis, and traffic system application program” as a genre of an interest and an interesting application program.
Request of color and hope of smart phone: When the color of hope and smart a phone is asked to the smart phone non-owner, “Pink” is 43.9% in 1st place. “White” became hereafter and “Red” became 34.4%37.8% and “Black” 36.7%. Requesting it from a smart phone occupied both of answers “Corresponded to the infrared date communication”, “The waterproof function is attached”, and “The electric wave is strong” high ranks exceeding 70 percent, and the opinion who seemed to be the woman “Colorful, lovely color” and “Even the girl compactly has it easily” was seen by about 50 percent.
Concerns of smart phone: “The site of Flash cannot be seen” queues up 53.0%, and in addition, “Do not correspond to the infrared date communication” queues up 51.3% and “The electric wave is weak” queues up with 44.7% by 51.0% queue up by “Do not correspond to carrying and official a site” when dissatisfaction with the smart phone used now is heard. It has been understood for dissatisfaction “Do not correspond to Flash” and “The telephone is weak” to compare with 59.9% and other smart phone users when both squeezing to the iPhone user and the result is seen and to project.