Facebook has retained Dentsu to become their official representative for sales and marketing support in Japan http://bit.ly/AwXwfE
Will be interesting to see results based on this belated move by FB to get in the game! [Eds]
Under this agreement, Dentsu, as Facebook’s official ad sales representative in the Japanese market, will provide consultation on effective Facebook Page (see Note 1) development, exclusively market Facebook Premium Ads, and offer new marketing strategies utilizing Facebook that are tied into ad placements in the mass media to advertisers in Japan.
“Dentsu will be a valuable partner for us as we seek to support marketers in Japan to connect and engage with their customers,” said Blake Chandlee, Vice President & Commercial Director, Asia Pacific, Latin America, and Emerging Markets, Facebook. “Dentsu understands the unique social marketing opportunity on Facebook, and will work directly with brands here to help them create and implement campaigns that will impact their businesses in meaningful ways.”
“As communication styles diversify, social networking, which directly connects consumers to other consumers, has become a vital communications medium in the world today,” said Dentsu Executive Officer Akira Sugimoto. “I believe that our collaboration with Facebook will play a key role in our initiatives to further strengthen links between consumers and corporations.”
Update: Here’s a Great example of an innovative campaign based on above co-op!