NTT Launching CoTweet in Japan

According to PR today via NTT the company will launch CoTweet service, produced by ExactTarget, in Japan on March 1st http://bit.ly/gVf3A9

Official Press Release:

NTT Communications announced today an agreement with ExactTarget to launch CoTweet, ExactTarget’s social media management platform for corporations using Twitter and Facebook, in Japan on March 1.

CoTweet is a cloud-based service that enables companies to scale social media throughout the organization and build customer relationships by publishing updates from multiple Twitter and Facebook accounts, collaborating on responses, tracking and measuring engagement and analyzing campaign results. CoTweet provides companies with a powerful solution for managing social media in diverse ways, including:

* Quickly grasp individuals’ comments regarding related brands, services and products. Keywords such as “applaud” or “complaint” can be tagged for functional sorting. Mail alerts can be generated whenever messages particularly relevant to a company are transmitted.
* Resolve issues and deepen relationships with customers by responding to their comments, storing unlimited conversation histories and sharing information among in-house teams that manage social media.
* Use reports generated by CoTweet to analyze social media activity in terms of impact (numbers of fans and followers) and volume (number of comments).
* Link data to Salesforce.com’s cloud-based applications to manage new business opportunities, as well as inquiries via social media, and quantitatively analyze the results of enterprise social media activities.

Social media have been growing rapidly in Japan. Twitter accounts reached to some 14 million in January 2011, and Facebook users grew by 1.5 million to 4.6 million between just December 2010 and January 2011, according to a report by the market research firm Nielsen. Complaints, compliments, requests, proposals and questions regarding companies and products account for some 20% of all tweets, according an ExactTarget estimate. By managing this consumer activity, companies can effectively identify, analyze and respond to opinions to form stronger relationships with customers.

In the United States, Facebook users now account for 63%1 of Internet users, making it vital for U.S. companies to incorporate social media in their business strategies for marketing and customer relations. For more robust communications with customers, companies now have dedicated teams responsible for using social media on an increasingly comprehensive basis for customer support, marketing and public relations. CoTweet is currently provided directly by ExactTarget in Australia, the United Kingdom and the United States.