Japanese Women Mobile Usage Survey
Japanese Women Mobile Usage Survey

Japanese Women Mobile Usage Survey

Japanese Women Mobile Usage Survey

MMD Labs survey on mobile usage by JPN woman, paid website subs at 77% and noted strong future smartphone interest http://bit.ly/fHZ4mL

Should be noted it seems this small sample was targeted at women in their 40’s [Eds]

Machine Translation

In the MMD laboratory (mobile marketing data laboratory), “Use of a pay, portable site and woman’s consciousness survey concerning a smart phone” was executed as a joint research with mobile media “Saving recipe” of Nano media management Ltd.. The investigation object is a woman more than one’s forties, investigation period December 25 to January 11, 2011. The number of valid responses is 254.

When a portable site of a pay monthly sum was investigated, it was understood that 77.2% of the woman registered on a pay portable site for 254 women from mobile WEB “Saving recipe”.

Moreover, when the number of registration was investigated, the person whom 33.2% and a lot of people whom the person who had answered, “One site” had answered next, “Two sites” had answered by 20.9%, “Three sites” became a result in which 20.9% similarly for the enrollee on a pay, portable site. In the question on the registered genre, it is a result “Music (26.5%)”, “Information for daily life (25.0%)”, and “Hobby and sports (23.5%)”.

Moreover, when the registration route of these pay, portable sites was investigated though the person who answered, “List of an official site” is a lot of 58.2% and the results that are, the person whom the person who had answered, “Registered from the banner-type message of a portable site” answered by 19.9%, “Registered from the advertisement of the e-mail magazine of the cellular phone” understands when the focus was applied to the mobile advertising and it has been understood that 35.2% registered from the mobile advertising together with 15.3%.

Moreover, when the interest degree to a smart phone was investigated, it was understood that the person whom the person who had answered, “It was terribly interested” had answered by 24.4%, “It was interested” suited to 45.7% and the woman of 70.1% was answering, “It is interested in a smart phone” for the smart phone non-owner.