Japanese Smartphone Users Survey
Japanese Smartphone Users Survey

Japanese Smartphone Users Survey

Japanese Smartphone Users Survey

Report on current status of Smartphone users in Japan. Survey shows 60% interested to buy within 1-year – More>> http://bit.ly/foMIMP

Considering the 90/10 ratio of men to women – suggest the actual wider market results may differ. That being said, all operators are on record expecting a huge jump in demand for this segment over the 2011 fiscal year. [Eds]

Machine Translation

Kakakukomu is a purchase support site that this company manages. Price. com. The user consideration investigation concerning smart phone was executed, and the result was announced.

Is the investigation period 14 to 18 December, 2010 on web questionnaire. It is a registered user who has ID of com, and the number of respondents is 10,360 people (man 90.2% and female 9.8%).

“It has only a smart phone” understands about the ownership situation of a smart phone, and according to this, “It has a usual cellular phone and a smart phone” becomes 13% 16.3%, and it has been understood that 30 percent or less of the whole is a smart phone owner by 29.3% in total.

About 60 percent is “It is within one year” and answers as looking for the period when it begins to use a smart phone to prove such a tendency. As for the career of the owned smart phone, [sofutobankumobairu] is 57.4%, NTT DoCoMo is 24.7%, and au is 11.2%.

In OS, 1st place is 54.1% of “iOS”, 2nd place is 30.9% of “Android OS”, 3rd place becomes 8.5% of “Windows Mobile”, and two many people iPhone and the Android machine equipped with iOS form the power chart. “iPhone 4” of mobile Softbank is 25.1%, “iPhone 3GS” is 21%, “iPhone 3G” is 8%, and the ranks in 1.2 5th place in each model. The Android power was 9.3% “Xperia SO-01B” of NTT DoCoMo, 5.9% “IS03” of au that had been put on the market at 3rd place and the end of the year, 4.4% “GALAXY S SC-02B” of 6th place and NTT DoCoMo, and came in 8th place.