Google is running Mobile Girl ad campaign to promote their service offerings vs. the well-entrenched market leader Yahoo! http://bit.ly/arCBVG

Instead of just coming up with a bunch of boring ads though, Wieden+Kennedy created a ‘mobile girl’ named Mobaco and put together an series of short films that show how useful Google Mobile is.

Via ReComBu

Related posts:

1. Google Tests Mobile Ads in Japan
2. Girl’s Symphony Mobile Game Launch
3. Google Adds Walking Maps
4. Google Android GPS Application
5. New Google Bot Mobile Fetch Tools

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!