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Obviously more buzz, from what we can see, on smartphone news coming out of the annual TGS event this year http://bit.ly/aRqQ1l
TOKYO (Nikkei)–The Tokyo Game Show began Thursday at Makuhari Messe in Chiba, with 194 firms exhibiting in booths at the trade show, surpassing the 180 firms that participated last year.
The number of new game software titles exhibited this year dropped to 712 from last year’s 758. But a significant increase is seen in the number of games oriented toward smartphones and personal computers, with more overseas developers from China, South Korea and other countries as well as smartphone-related firms participating this year. Although few new games designed for smartphones were introduced last year, there are 50 this year.
Though almost every company had a variety of games to show, I’ll discuss what struck me as most interesting. In the left-most portion of the show floor, relatively tucked away was the Softbank booth. Softbank is a Japanese mobile provider which distributes not only the iPhone, but also Android devices.
The company decided to have two booths next door to each other, one dedicated to iOS games, and the other dedicated to the Android platform. Each drew a crowd for different reasons – the showcased iOS games were of a higher quality, but the Android booth had an informative mini-conference throughout the day, showcasing how developers could potentially use the platform for their games.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!