Alexei over at Cell-Phone Edge digs interesting story on sns platform, by DeNA, which is targeted at seniors http://bit.ly/awzXZi

See the PC Website Here [JPN]

DeNA’s SNS for seniors shows impressive traction

Everybody knows about DeNA’s Mobage Town – one of the three biggest social networks in Japan. However, you’ve probably never heard about Shumi-to-Kurabu (SMCB). Honestly, I haven’t until I came across this tweet some time ago. It looks like SMCB is a full-scale social network targeted at particularly distinct and lucrative segment – senior users. The average user of SMCB is reported to be 54.3 year old with 43% holding a financial portfolio of over $100K and 34% owning over $350K in real estate assets. What impressive is the fact that the site has some real traction with 94 million of monthly page views and 210K registered users. Based on users’ interests and hobbies, there are about 24 offline meetups happening every day through activity on SMCB site. Indeed, a smart move by DeNA in an ageing society.

Related posts:

1. DeNA Launches SNS Surveys
2. DeNA Opens 3rd Party API
3. KDDI & Gree File Suit on DeNA
4. DeNA Facing Regulators Investigation
5. Japan Mobile SNS Traffic Doubles

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!