As reported in the Nikkei this morning, now the official PR from KDDI – Congrats to @Iguchi and SekaiCamera! Jpn: http://bit.ly/doFICt
KDDI Corp. (headquarters: Chiyoda Ward, Tokyo and the President and Representative Director and the chairman: [onoderasei] and future “KDDI”) was [satoru]-hasty dot Ltd. The allocation of new shares to a third party that (headquarters: Shinjuku Ward, Tokyo and the representative director: [toutojin] Inokuchi and future “Haste [satoru]. “) executed was undertaken, and 448 million yen was invested in this company today.
KDDI, haste [satoru], and AR (Augmented Reality = enhancing reality) that ties a real space and the Internet It has worked on a joint business making about service jointly to use the technology for a smart phone and the cellular phone, to create a new additional value, and to attempt the customer’s convenience improvement.
KDDI is Android ™ of AR application “[Sekaikamera]” in June, 2010 AR application “[Sekaikamera] ZOOM” that was able to be enjoyed even with the au cellular phone that AR platform “Real space seeing through cellular phone” that the version was installed in smart phone “IS01″ of au for the first time in the world, and KDDI and the KDDI laboratory had cultivated jointly in July, 2010 and “[Sekaikamera]” of haste [satoru] cooperated was released.
On the other hand, it is hasty [satoru], and after [sekaikamera] is turned to the world in September, 2009 and it releases it, has been continuously pursuing a function expansion and a social character. Game platform “[Sekaiapuri]” of [sekaikamera] was announced in July, 2010, and a quite novel new gaming experience was released worldwide.
KDDI, it is hasty [satoru], and the cooperation of the two companies is deepened further by this capital tie-up, the expansion of the number of members of a smart phone and [sekaikamera] by the cellular phone is aimed at, and develops the cooperation [shite] business with the member who expands. Concretely, the account of the game using the account platform of KDDI and the business of the advertisement etc. are promoted.
Moreover, the procurement power of contents of KDDI and the research and development power of the KDDI group are used for the AR business, and providing with more attractive service is promoted.
The two companies create a new additional value by cooperating in the future through the examination of next generation AR business, and contribute to the convenience improvement of the life of the customer.