Please take a moment to review our new 5×5.wirelesswatch.jp website. Indeed, The ®evolution Continues. Yoroshiku!
The CIAJ has released it’s authoritative, and always anticipated, annual Japan Mobile Users survey with interesting results: http://bit.ly/kWe0Cd
While the sample size is admittedly on the small volume sample side, it does provide a clear and wide balance on the user demographics and is produced by an Assoc. with credentials beyond approach. Interesting to track several areas; Deco-mail continues to romp, up 20% YoY, while watching 1Seg TV tipped into near 40% range and the so-called ‘wallet function’ of NFC inched forward to 16% across all users. Importantly, these answers are said to be based on Daily Usage.. we’d certainly love to see how those numbers shake-out by age group! [Eds]
CIAJ mailed questionnaires to 600 cellular phones users (male: 300, female: 300) residing in the larger Tokyo and Osaka metropolitan areas from the end of March through April of this year.
(2) Use of Services and Functions of Cellular Phones
++ Of the cell phone functions and services used on a daily basis, those which increased over last year included â€œe-mail,â€ â€œdecorated e-mail,â€ â€œInternet search,â€ â€œsend photos as e-mail attachment,â€ â€œapplication, game function,â€ â€œwatching TV,â€ â€œwatch videos,â€ â€œsend/receive video as e-mail attachments,â€ â€œlook at PC filesâ€ and â€œGPS/location information.â€
++ Newly added choices for this yearâ€™s survey â€œuse of electronic dictionary,â€ â€œview/make entries to SNS, blogâ€ and â€œview/make entries to Twitter or similar siteâ€ all had almost 20% responses respectively.
++ Increases in use of e-mail, camera and the Internet, which all result in packet charges, were probably fueled by the mounting popularity of fixed-price data billing (based on accounting data of telecommunication carriers).
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!