The CIAJ has released it’s authoritative, and always anticipated, annual Japan Mobile Users survey with interesting results: http://bit.ly/kWe0Cd
While the sample size is admittedly on the small volume sample side, it does provide a clear and wide balance on the user demographics and is produced by an Assoc. with credentials beyond approach. Interesting to track several areas; Deco-mail continues to romp, up 20% YoY, while watching 1Seg TV tipped into near 40% range and the so-called ‘wallet function’ of NFC inched forward to 16% across all users. Importantly, these answers are said to be based on Daily Usage.. we’d certainly love to see how those numbers shake-out by age group! [Eds]
CIAJ mailed questionnaires to 600 cellular phones users (male: 300, female: 300) residing in the larger Tokyo and Osaka metropolitan areas from the end of March through April of this year.
(2) Use of Services and Functions of Cellular Phones
++ Of the cell phone functions and services used on a daily basis, those which increased over last year included “e-mail,” “decorated e-mail,” “Internet search,” “send photos as e-mail attachment,” “application, game function,” “watching TV,” “watch videos,” “send/receive video as e-mail attachments,” “look at PC files” and “GPS/location information.”
++ Newly added choices for this year’s survey “use of electronic dictionary,” “view/make entries to SNS, blog” and “view/make entries to Twitter or similar site” all had almost 20% responses respectively.
++ Increases in use of e-mail, camera and the Internet, which all result in packet charges, were probably fueled by the mounting popularity of fixed-price data billing (based on accounting data of telecommunication carriers).