The CIAJ has released it’s authoritative, and always anticipated, annual Japan Mobile Users survey with interesting results: http://bit.ly/kWe0Cd

While the sample size is admittedly on the small volume sample side, it does provide a clear and wide balance on the user demographics and is produced by an Assoc. with credentials beyond approach. Interesting to track several areas; Deco-mail continues to romp, up 20% YoY, while watching 1Seg TV tipped into near 40% range and the so-called ‘wallet function’ of NFC inched forward to 16% across all users. Importantly, these answers are said to be based on Daily Usage.. we’d certainly love to see how those numbers shake-out by age group! [Eds]

CIAJ Releases Report on the Study of Cellular Phone Use

CIAJ mailed questionnaires to 600 cellular phones users (male: 300, female: 300) residing in the larger Tokyo and Osaka metropolitan areas from the end of March through April of this year.

(2) Use of Services and Functions of Cellular Phones

++ Of the cell phone functions and services used on a daily basis, those which increased over last year included “e-mail,” “decorated e-mail,” “Internet search,” “send photos as e-mail attachment,” “application, game function,” “watching TV,” “watch videos,” “send/receive video as e-mail attachments,” “look at PC files” and “GPS/location information.”

++ Newly added choices for this year’s survey “use of electronic dictionary,” “view/make entries to SNS, blog” and “view/make entries to Twitter or similar site” all had almost 20% responses respectively.

++ Increases in use of e-mail, camera and the Internet, which all result in packet charges, were probably fueled by the mounting popularity of fixed-price data billing (based on accounting data of telecommunication carriers).

Related posts:

1. CIAJ Mobile Users Survey – 2011
2. CIAJ Releases Mobile Usage Survey
3. CIAJ 2012 Japan Smartphone Survey
4. CIAJ Study of Cellular Phone Use
5. comScore Debut for Mobile in Japan

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!