Japan Mobile Shopping Survey

Japan Mobile Shopping Survey: browsed = 65% purchased = 30% Locations, home 45%, work 25%, commute 20% more Jpn: http://bit.ly/9hhI8L

Machine Translation

In this “Mobile research with goo”, with the goo research Japan.internet.com regularly does jointly the real-time enquete that uses the cellular phone, and the result is announced. It questioned on “Mobile shopped” following the 58th this time though “Mobile advertising” was considered as a theme about the effect of the mobile advertising of the retrieval synchronization type advertisement with the cellular phone etc. last time.

- The mobile shopping use experienced person is continuously about 60 percent.
First of all, let’s see the use experienced person of the on-line shopping in mobile shop = cellular phone as well as last time. It questioned on all respondents , saying that “Have you mobile shopped (Internet shopping using the cellular phone)?”.

The answer with “Often buy it” is a marginal rise from 9.8%(11.9%(128 people) and last time). As for “Sometimes bought it”, the slight decrease and the total became 35.4% from 24.4%(23.5%(252 people) and last time).

“Extent that had been bought” was 30.1%(323 people), and the total with the mobile shopping user became 65.5%. The mobile shopping use experienced person became an increase from the last 63.5% to 2.0 points. The substantial change seems not to have happened to the application experience in a mobile shopping this time.

The investigation matches and executes the man and woman for 1,072 people more than it lives in the Japanese whole country it is in one’s fifties one’s teens. The sex ratio rate is man 43.2%, and the female 56.8%. The age group distribution is 8.1% more than one’s teens 3.7%, one’s twenties 30.1%, one’s thirties 33.3%, one’s forties 24.7%, and one’s fifties.