• About Us
  • Archives
    • 2018
    • 2017
    • 2016
    • 2015
    • 2014
    • 2013
    • 2012
    • 2011
    • 2010
    • 2009
    • 2008
    • 2007
    • 2006
    • 2005
    • 2004
    • 2003
    • 2002
  • Editors Note
  • jAPPan

Search Mobile in Japan News


Questions, Requests, Tips?

Contact
Mobikyo K.K.

©Mobikyo - All Rights Reserved

Archives

June 7, 2010

Kazaspot Mobile FeliCa

NTT Com announces ‘Kazaspot’ Mobile Marketing Solution for users with FeliCa NFC enabled handsets – Full Eng. PR here: http://bit.ly/cfUoIF

If you’re in Tokyo, NTT Com will be at the Interop Show with a big Buzz City display!

NTT Communications (NTT Com) announced today that it will launch Biz Marketing Kazaspot, a software-as-a-service (SaaS) mobile-marketing solution that enables enterprise customers to engage consumers via mobile phones embedded with contactless IC chips, known as Osaifu-Keitai™ (“mobile wallet”) in Japan.

The solution is offered under NTT Com’s BizCITY® concept of providing secure, cloud-based access to enterprise services from anyplace at anytime.

Biz Marketing Kazaspot comprises dedicated reader/writer data terminals installed in physical stores and connected to servers at NTT Com’s secure, robust data center. Consumers simply wave their mobile wallets over the terminals to download basic data that enables them to participate in mobile Web-based surveys, loyalty programs, gift lotteries and other customer programs.

“Kazaspot” is a portmanteau of kazasu, Japanese for “waving,” and spot.

The solution enables enterprises to efficiently and effectively attract customers, entice them to visit specific physical stores and build greater customer loyalty. Individual’s participation in programs also can provide useful data for the creation of effective target marketing.

The Biz Marketing Kazaspot system is easy to install as a SaaS solution, so services can be launched quickly at a minimal cost. The reader/writer data terminals do not require line construction or special configuration. The customer interface is the user’s mobile phone, so the proprietor does not need to produce and distribute membership cards. Participation in programs is fast and easy because users do not have to download and configure applications beforehand. The system works with mobile-wallet phones from NTT DOCOMO, au and SoftBank Mobile.

Biz Marketing Kazaspot allows enterprises to flexibly customize solutions and integrate them with not only existing services, but even vending machines and digital signage. A variety of reader/writer terminals are available to suit specific types of solutions.

As an example of cost, a Biz Marketing Kazaspot system with less than 100 reader/writers that is used for surveys can be installed starting from 500,000 yen for the server and from 20,000 yen per reader/writer. The monthly charge is from 2,000 yen to 20,000 yen per reader/writer.

Related posts:

  1. New Tech for NFC Posters
  2. Mobile FeliCa and Suica Merge
  3. KDDI Announces Mobile FeliCa
  4. PS3 Update Includes FeliCa
  5. NTT Com Consolidates Mobile Marketing
Social Share
  • google-share

previous post: Xperia Tops Japan Sales in May :: next post: SoftBank Announces iPhone4

Tweets by @Wireless_Watch
  • Mobikyo
  • Mobile Monday
  • Mobile Intelligence
  • Mobikyo K.K. publishes Wireless Watch Japan, organizes MobileMonday Tokyo networking events and operates Mobile Intelligence study tours providing related custom research and advisory services. Mobikyo's founding directors are deeply connected with, respected by, and committed to, Japan's wireless and IT business community. Thousands of managers, planners, engineers and strategists depend on Mobikyo to learn about Japan's unique business models, technologies, contents, services, applications and hardware from the most innovative test-bed market for next-generation mobile industry. "Mobikyo" was chosen for the unique blending of Mobile and Tokyo. However, depending on the kanji character used for kyo, it could also mean association, capital, religion or today. With fantastic support from our clients, partners and affiliates in Japan and overseas, we have become the trusted source of independent market intelligence & business networking connections based in Tokyo.
  • MobileMonday Tokyo is a leading networking organization supporting Tokyo's mobile industry. We launched in September 2004, with over 70 events to-date, hosting an average 100-200 industry delegates. MobileMonday is an open platform for mobile industry visionaries, developers and industry insiders fostering cooperation and business development through live networking events to share ideas, best practices and trends from global markets. Chapters are active in over 100 cities worldwide and new locations continue to launch monthly. Founded in Helsinki, Finland, in 2000, MobileMonday is organized by a global team of 300+ volunteers and it has become the world's largest mobile community network. Details via MoMo Tokyo website
  • Mobile Intelligence offers related custom research and consulting designed specifically for industry executives working in sales, marketing, product development, strategy, venture capital and the media. From private workshops and conference presentations to trend spotting innovation and detailed analysis, our services are based on the direct experience and lessons learned in the Japanese mobile market. We also run a unique in-Japan guided tour service providing market introductions, personal connections and actionable lessons for clients overseas. Delegates take part in seminar and attend inside sessions, at individual companies, in technology showrooms, and -- most importantly -- on the fabled streets of Tokyo. Alumni return home with a competitive edge, integrated awareness and personal contacts moving them to the forefront of new business development. Full details via Mobile Intelligence website