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While Sharp continues to show the way, Fujistsu gained market share here in Q3 bumping Panasonic while Kyocera moved into top 5.
Machine Translation: [JPN]
IDC Japan announced the result of the survey concerning the domestic cellular phone market of the third quarter of 2009 on December 24.
The domestic number of a portable shipment became 7.32 million of 12.8% decrease compared with a pre-synchronous year, and became negative growth that was eight quarter more continuous. IDC Japan has enumerated three points of the surplus stock problem of the delay of the purchase substitution demand recovery by the depression of a high-end terminal that pulls the entire portable market to the key factor of the slump scarce, and business and the communication career.
The shipment number share according to the terminal vender becomes top Sharp that acquires 26.3%, and maintains 14 quarter more continuous, more top seats. Fujitsu that arranges a wide terminal from a universal terminal to a high-end terminal acquires it to 2nd place. A Panasonic mobile communications in the first second place were dropped one order and came in 3rd place. In addition, the movement of the accomplishment of Kyocera to which a thin terminal was popular and had extended sales of first and top 5 entering after 2000(With the quarter base) etc. was seen.
About the prospect in 2009, IDC Japan PC cellular phone & client solution senior analyst [**nin] Kimura assumes, “A severe shipment status continues basically, and the symptom recovering to the repurchase demand is not seen”, and is analyzing this situation though is the possibility that the contractive tendency puts the brakes in the fourth quarter of 2009 that the possibility of continuing until the first half of at least 2010 is high.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!