Considering the potential disurption and increasing value of this space, companies with vested interest are joining to talk standards.
Machine Translation: [JPN]
It was announced that DeNA Ltd. Adways Ltd. and Interspace Ltd. had started mobile affiliate conference (Mobile Affiliate Conference) to promote the continual evolution of a healthy, mobile contents on December 24, 2009.
The mobile contents market in Japan is reached 483.5 billion yen (From Ministry of Public Management, Home Affairs, Posts and Telecommunications “Result of the survey concerning the industrial structural realities of mobile contents”) in 2008, and has expanded to the market where the mobile commerce market is followed along with increasing about the cellular phone user and making of the cellular phone high performance.
Injustice etc. are seen by an improper advertising expression and some malicious users on the inside though there is various promotion including the result reward type advertisement (affiliate advertising) that the mobile contents provider does as one of the backgrounds of a user increase.
The net advertising agency business was handled Three companies (DeNA, [adoweizu], and the inter space) thought contents for the cellular phone for the maintenance of safe “It was possible to use it easily anytime and anywhere” and secure surroundings to improve user’s convenience, and to cause the market expansion of the entire industry consequently by solving this problem by the user, and started the mobile affiliate conference.
The screening criterions that each company is originally setting are scheduled to be united in the future though an official homepage is started up on the 24th, and the acceptance of the inquiry began on the site.
In the mobile affiliate conference, it aims to attempt the continual evolution of a mobile, related industry by maintaining the environment that can enjoy mobile contents the user’s being relieved, cooperation is built with a mobile, related group, the mobile carrier, and the contents provider, and the medium operator’s enlightenment that publishes malicious user’s exclusion and affiliate advertising and the mobile affiliate entrepreneur’s operation improvement are aimed at.
Moreover, it doesn’t stay in a current problem solving aiming at the development of the healthy, mobile contents market, and the organization that maintains safety and safety will be managed to the possible problem aiming in the future.