Congrats to KDDI for “au Smart Sports” winner of 3G CDMA Industry Achievement Award for Innovation in Consumer Entertainment Service http://bit.ly/4Goauq

Launched by KDDI in 2008, “au Smart Sports” [JPN] is a combination of innovative mobile device capabilities, such as the 3-axis motion sensor and GPS-enabled geopositioning, and enhanced server capabilities, including healthcare-relevant applications and customer record storage. By wearing an “au Smart Sports”-enabled device, customers can measure the number of steps made while running or walking, estimate calorie consumption, record heart rate, etc. Measured data is wirelessly uploaded to a storage server and shared through PC access.

Machine Translation of JPN Press Release:

“au Smart Sports” has won the “Innovation in Consumer Entertainment Service” prize in “3G CDMA Industry Achievement Awards”.

KDDI informs you in “3G CDMA Industry Achievement Awards” by CDMA Development Group that “au Smart Sports” won “Innovation in Consumer Entertainment Service”.

CDG is an international industry group that aims at the spread promotion of wireless system “cdma2000″ method to use the IS-95 standard for a wireless interface, and 121 companies such as telecommunications providers and manufacturers in every country in the world join.

CDG has held “3G CDMA Industry Achievement Awards” filled with the distinguished services for the individual or the entrepreneur who contributed to the spread and the development of “CDMA2000″ more than 1998. This time, “au Smart Sports” of KDDI came to win the “Innovation in Consumer Entertainment Service” prize that was evaluated the advanced level of service and the proposal power etc. of the lifestyle to the customer, and was awarded to the entertainment service for a reformative consumer who had made use of the ability of 3G CDMA.

“au Smart Sports” is integrated service that supports customer’s from both sides of “Sports” of the support like running exercise golf etc. when doing sports and the controls of the intake calorie and weight, etc. and “Health care in daily life” on the application program, the EZweb site, and the PC site of the au cellular phone.

“au Smart Sports” KDDI when the future We will propose a new sports lifestyle to the customer through the expansion of the cooperation of the enterprise and the contents provider in various fields when serving, and a variety of approachs.

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