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Mobidec Announces 2009 Event Details
The 9th annual Mobidec conference and trade show event — Nov. 25th — in Tokyo [Jpn]Machine Translation:
Speaker introduction
A･B hall(morning)
Is it aimed at at ? personal tool?
Approach of i-modeYuka HaradaDoCoMo consumer service division contents charge director Ltd. NTTOutline of lecture
Ten years from i-mode service beginning. Contents with a high quality
gathered as the terminal function and Net speed evolved, and it grew up
greatly as a market. Contents that respond to regional information and likes
and tastes that take root in life to meet the lifestyle and needs of a more
individual customer are enhanced, and the platform to use those contents
will be strengthened in the future.Profile
It participates in the i-mode project when the gateway business part
(present product & service headquarters) starts in August, 1997. It
takes charge mainly of establishment and an in-house operation of marketing,
promotion, and the system of the user support from the examination of the i-mode
business. Afterwards, the consulting business is developed as a person in
charge in the consulting part at the same time as establishing [dokomododdokomu]
in 2000, and it assumes the position of the President and Representative
Director of this company in June, 2003. Aim at the scale expansion by
consulting about contents and developing the investment business, and to the
present position in September, 2007.
Contents and media strategy of au
[Takenouchigou]KDDI Corp. contents media headquarters content business directorOutline of lecture
In KDDI, the platform is constructed as a direction of the contents media
business with ‘Draw close to the lifestyle of the customer’ as the theme,
and a new measure is executed one after another centering on ‘Music’,
‘Image’, ‘Sports’, and ‘Digital book’ categories. The contents media
business in the future cooperates with consumer electronics such as not only
the delivery in the cellular phone and the expression but the televisions
and game machines, does sports, is used in a practical field of health etc.
, and evolves as an exactly new cellular phone business. In this lecture, a
concrete case will be mainly analyzed and we propose new directionality.Profile
1991: It joins Nippon Ido Tsushin Corp. (present KDDI Corp.). It takes
charge of the project and development promotion of Hicap, TACS, PDC, CDMA
cellular phone terminal, and network system service.
2000: It takes charge of the mobile Internet business business at the same
time as establishing KDDI Corp. (three company amalgamation).
2004: It takes charge of the project and development promotion of EZweb
contents, the BREW application, and the contents platform as a contents
promotion director.
2007: It takes charge of the project and development promotion of each
service of au as a director of au service Planning Division.
2008: It takes charge of the lifestyle strategy project that
centers on sports and the publication field as a director of content service
Planning Division.
It has taken charge of the planning, development promotion of the new
business model, and the consulting and the operation of the contents
provider as an incumbent content business director since October, 2009.
Contents strategy of mobile Softbank
Lotus true [ichitakashi]Softbank mobile company marketing headquarters deputy general managerOutline of lecture
I will have handled by [sofutobankumobairu] based on the declaration
"This year is a first year of the Internet contents", and talk
about the current state of the latest content service concretely. Moreover,
I will talk about the futuristic view of the animation contents that can be
put in mobility based on the multimedia broadcast etc. for carrying based on
the experience of related to the program production long in television
interests.Profile
1988 ( graduation of Department of
Sociological Studies at Hitotsubashi University) TV Asahi
joining a company.
Producers such as "It excels and ..beat.. ..endurance TV.. tackle"
and "Report station" are held successively.
Producer of chief of organization production bureau
assumption in 2006.
Softbank mobility in September, 2008?Joining a company. Product
service headquarters deputy general manager assumption.
Marketing headquarters deputy general manager
assumption in May, 2009. It arrives now.
Open network achieved with mobile WiMAX
Hajime SakaguchiMarketing strategy of UQ communications Ltd. directorOutline of lecture
UQ WiMAX that started more in full scale than July this year is offering
a network open so that the people in various type of business and business
conditions may enter the communications industry as MVNO. I will explain the
possibility of a further leap of the contents industry by using a network by
this WiMAX open in this lecture.Profile
It joins Tokyo Telecommunication Network Ltd. (present KDDI Corp.) in
1988.
It is engaged in the examination and the start-up of a mobile WiMAX business
with KDDI since March, 2007.
It proceeds when wireless, broadband project Ltd. (present UQ communications
Ltd.) is established in August, 2007.
Present position from April, 2008A hall
Results from "A mobile site of the
future is created so" sale at half a year more than 100 sites. [Susume]
of evolution type, mobile coordination system of CMS, and "Mobile
Krei ([mobairukurei])".Yusaku YoshimuraExecutive director [tenda] Ltd.Outline of lecture
After it puts it on the market of October, 2008, it is smash hit MCS
(mobility coordination system)"Mobile Krei ([mobairukurei])" of
introduction more than 140 sites.
It is already becoming de-facto as the mobile business tool. In this
session, I will outline everything from the point to a systematic note to
lead a mobile business to the success. Please confirm "Mobile Krei ([mobairukurei])"
to get the high appraisal from a lot of customers by all means by the eyes
as a mechanism that customer’s mobile business is led to the success.Profile
It is involved in the game production such as for the arcade and
PlayStation since 1993.
It joins [tenda] Ltd. in 1998, starts up a mobile business in 2001, and is
promptly and is strong in the change correspondence’ The customer’s
support is collected by the system development and ‘The organizational
strength was flexibly made the best use of’ maintenance correspondence,
and an official site more than 200 sites is maintained by present.
It assumes the position of the executive director in 2008.
What is the shape of the mobile game business
that makes the best use of the strong point of the game company?Kazuhiko UeharaKonami digital entertainment corporate officer net business
generalization Ltd.Outline of lecture
New shape is introduced in mobility referring to the business model and
the user trend of a domestic game and the arcade game. We will talk about
a mobile business only of Konami and the development in the future.Profile
It takes charge of the business in a mobile online area.
The Cloud technology is made the best use of
and it ties to the operation cost control.
Mobile site construction and art of operation[Naotakashi] SatoManager of NEC BIGLOBE Ltd. business division business solution groupOutline of lecture
Are neither construction nor the operation of a mobile site done in the
outsource?Can you speedily correct it when the image of a finished version
is different?The knowhow of longtime construction and operation can be
concentrated on high performance and a highly reliable infrastructure of
BIGLOBE, it start easily, and we will provide the SaaS type service of a
possible scale-up. The real cellular phone site where even FLASH, the access
analysis, and the e-mail magazine were included can be constructed from the
small scale to a large scale even if it doesn’t ask the integrator of a
portable specialty, and the operation cost can be controlled.
Official..site..make..leave..packing..member..number..stage..charge..plan..contents..provider..externals..for..in
addition..convenience..flexibility..improve..total..for..solution..introduce.Profile
1988 It joins NEC. It is engaged from at first to management,
operation, and the system development of the network service (personal
computer communication at that time). The project and the customer
correspondence of service that uses the Internet are done with the evolution
of the network.
It is involved in the project and the development of an official site for
the cellular phone of the BIGLOBE brand since 2001, and works on the
management of a lot of mobile sites such as online music distribution, [mauke]
image, streaming, and electronic book site "BIGLOBE cellular phone
bookstore" of the ring tone melody and the ring song, etc.
2006 It proceeds along with the BIGLOBE split. It works on the
expansion of the portable contents business of this company afterwards, and
construction and the management of about 100 sites are arranged.
The system construction of a mobile site and it offers it in the corporate
solution section now.
Use method of fortune-telling business reality
and CRM
Sugiyama all IsaoChairman of the Board and Representative Director [zapparasu] of president
Ltd.Outline of lecture
I will introduce the current state of the mobile fortune-telling contents
market, our results, and the method of using CRM.Profile
Tokyo birth in 1965.
It assumes the position of the dial cue network director, and it
participates in the start-up of the content business business that uses the
voice the Kansai University graduation 1988 later.
It assumes the position of executive director [shinforesuto] in 1995.
It assumes the position of the index joining a company in 2000 and the
management planning department general manager. It serves as the director of
two subsidiary company companies afterwards.
It assumes the position of the table director president corporate officer in
the Chairman of the Board and Representative Director, the president in
President and Representative Director [zapparasu] in 2004 and 2007 of this
company, and the 2009’s (present duty).
Expansion strategy of digital book(temporary)
[Bin;aki] KurodaDirector of managing director comic of NTT [soruma-re] Ltd. divisionOutline of lecture
Offer the customer a fresh surprise and impression and contribute to a
rich social-making of the aim of NTT [soruma-re] in the cellular phone comic
market that keeps growing up. It talks about the development in the
situation and the future of the approach (coordinated model GMAS(Global
Manga Agency Service) with the partner for a global delivery etc.) advanced
inside and outside the country in "Comic i/Seymour" that is
industry No1 site.Profile
It joins Nippon Telegraph and Telephone Corp. in 1990, and it is engaged
in the mobile system development and the international communication service
development, etc.The project and the and others of making to the business of
the (FMC) application business for fixation and the movement are promoted as
a NTT West Corporation new business promotion division charge director in
2003. It assumes the position of the director of the contents of the
managing director of this company division in July, 2008. It arrives now.