Gerd Leonhard in Japan next week @tokyo2point0 on 24th & ACCJ 26th – Future of Business in a Networked and Mobile Society http://ow.ly/kuXk
Futurist Gerd Leonhard at Tokyo 2.0 Aug. 24th
The Internet is forcing the content industries (music, film, publishing, news, TV, print etc) around the globe into reboot mode as far as their traditional business models and monetization strategies are concerned. Always-on, hyper-networked, location-aware, ever faster and smarter yet more affordable mobile devices are further escalating the urgent need for the creation of a new content logic; a new ecosystem that involves device makers and CE companies, ISPs, mobile operators and telecoms, search engines and Internet portals, content creators and media companies, as well as brands and advertisers. New players are emerge from these sectors, and few paradigms will remain untouched.
Who will get paid for what, why and how?
How will content be ‘sold’ online?
What about bundles, flat rates and subscriptions?
Where does advertising and mobile commerce come in?
Media Futurist Gerd Leonhard will illustrate trends from around the world, depict immediate future scenarios and point towards the key opportunities and challenges that await us in the next 2-3 years.