Exclusive iida Designer Handsets

The au Design Project has added to their unique collection of custom models with three new units; Happiness with Dots, Doggie Ring-Ring and the groovy Hand Bag for Space Travel, created by Yayoi Kusuma going on sale here July 30th. These handmade limited edition offerings, priced accordingly from $1,000 to $10,000 each, will be available on first come basis both online and at one of several specially designated shop locations. Considering past success of the INFOBAR, talby, neon, and MEDIA SKIN designs, which were were added to the permanent collection at New York’s Museum of Modern Art, no doubt the latest iida branded concept will gain approval with certain discerning clients overseas as well.

In collaboration with a globally acclaimed artist, Yayoi Kusuma, iida attempts to transform the mobile phone into a “work of art” that can be “worn” all the time. By elevating the ordinary mobile phone to the realm of an artwork, iida is creating a place where the splendor of art and life’s sense of wonder can be shared with many more people.

As we had noted on WWJ several times, for example here in 2005, this project has produced some interesting terminals that have gone beyond the prototype stage with the combined skill and vision of the talent they have brought together. The specs for these new models are available Here - Congrats!

Posted: 27 July 2009 | Filed: Japan Market, Terminal Technology | Feedback | Print |