Au Premiere Shop Hits 5M Users
Au Premiere Shop Hits 5M Users

Au Premiere Shop Hits 5M Users

Au Premiere Shop Hits 5M Users

KDDI announced the My AU Premiere Shop portal reached 5 Million members, out of their 30M total subscriber base, in just 5 month since launch in mid-February. The digital mall provides EZ WEb subscribers a free profile page to customize with product preferences and receive exclusive offerings.

Of course this makes perfect sense, give valued customers a free opportunity to opt-in for special bonus alerts they would actually like to know about. Which in turn provides a little extra demographic muscle to get advertisers on-side to buy targeted reach for their exciting mobile campaigns.