KDDI announced the My AU Premiere Shop portal reached 5 Million members, out of their 30M total subscriber base, in just 5 month since launch in mid-February. The digital mall provides EZ WEb subscribers a free profile page to customize with product preferences and receive exclusive offerings.

Of course this makes perfect sense, give valued customers a free opportunity to opt-in for special bonus alerts they would actually like to know about. Which in turn provides a little extra demographic muscle to get advertisers on-side to buy targeted reach for their exciting mobile campaigns.

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1. EZ News Flash Hits 1 Million Users
2. Paying Heavy 2G Users to Stay Happy Just a Little Longer
3. One-Stop Shop for Series 60 Info.
4. FeliCa Networks Sets Up Shop
5. Price War for Corporate Mobile Users

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!