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DoCoMo is taking the wraps off their new compact Femtocell base transceiver station [.pdf] developed for their “Home Area” platform. The concept of course is to off-load mobile data access to fixed-line PC’s when their customers are keitai surfing while at home. This latest model also will enable e-mail notification for parents when a child arrives home, as their handset is detected, while another possible service centers around electronic coupons sent from a store to nearby potential customers.
According to the announcement, this new device will be exhibited at the DoCoMo booth at Wireless Japan 2009, which will take place at Tokyo Big Sight from July 22 to 24, and the company will begin offering installation of its new femtocell BTS device this fall.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!