Toppan printing, one of the worlds largest printers and famed for producing newspaper coupon inserts, rolled a offering called Shufoo! back in 2006. Targeted at house-wives, and utilizing the network of some 350 large distribution companies; mostly major supermarkets, and 16,000 store locations, this platform has been providing the very same printed material as content online for their membership, noting the site was accessed over 60 million times in February this year.
They have added a new deal with NTT-BP, enabling Wi-Fi access points to trigger specific offerings based on the users location. Since almost every single family with kids has a Nintendo DS these days, Moms already have the best tool readily available for the job. They have also announced a pilot trial with J:COM Channel to broadcast a “Flyer entertainment linking you to shops – Tokudane! Shufoo!” TV program as well.. talk about fixed-mobile convergence..
Image via: Asiajin.