Engagement Marketing with QR Codes & 1Seg
Engagement Marketing with QR Codes & 1Seg

Engagement Marketing with QR Codes & 1Seg

Engagement Marketing with QR Codes & 1Seg

Lux is running a very cool campaign in Shibuya this week utlizing 1Seg digital TV broadcasting with huge QR Codes on ad posters. They have setup a temporary display, outside ‘the’ fashion central 109 building, which calls for users to scan the code in order to get instructions on how they can tune-in (spotcasting on channel 34) for more details. The content awaiting them includes a mobile micro-site with a promotional tv commercial, featuring Catherine Zeta-Jones, along with a slick call-to-action for trendy girls to audition for a future campaign.

Via: IT Media