Qualcomm announced that it has successfully demonstrated the capability to support the MediaFLO and ISDB-T (1Seg) mobile TV standards on a multi-mode handset. Powered by their Universal Broadcast Modem -- UBM -- chipset, "the technology illustrates that MediaFLO technology can complement the free-to-air standard used in Japan and Brazil to enable a mix of free and paid mobile broadcast content and services to drive consumer adoption and revenue." See our video interview with MediaFLO recorded here in 2006.
The PRADA Phone by LG will be available in DoCoMo shops, under the model number L852i, according to this official press release [.pdf]. The companies held a splashy launch event, with senior management in attendence, for assorted VIP guests and the media at the über modern Prada building in downtown Tokyo and Wireless Watch Japan was there of course!
Touting a 3-inch touch-screen and HSDPA 7.2mbs data speed connection with 2 megapixel camera featuring Schneider-Kreuznach lens, video player and document viewer capacity, the luxury brand design handset that has reportedly sold just under 1 million units in 40 countries worldwide will finally be on sale here in June. Full specs after the jump.
Local media is reporting that KDDI may show a net subscriber loss, for the first time ever, in the month of April as a result of phasing-out their legacy Tu-Ka network. According to Bloomberg news, comments made yesterday by KDDI's CFO, Satoshi Nagao, indicate the net month-on-month decline could be in the 100,000 clients range. The company had just over 234,000 contracts for the service, less than 1% of their total customer base, as of April 1st.
A quick update from the eastern front as Japan gets back to work here after our annual Golden Week (spring vaction) break. As usual this time of year is a slow news cycle - combined with great weather outdoors - so we got a bit of fresh air and had some unusual free surf time. Hence this super clip from utube of the new Sumsing Turbo 3000 Xi model which seems to have a few 'interesting' options not yet available. We also tinkered with the MoMo.jp website so that it now "auto-renders" (hopefully) a
The Korean mobile phone makers are increasing their market shares in the global market. Now, they are trying to show the same growth in the Japanese market. LG Electronics, supplying mobile phones to Docomo, set the target of 700,000 units for this year or double the 2007 sales volume. Pantech Group, supplying its devices to KDDI, is also preparing its new 3G product line to increase their share in the Japanese market. The company hopes to surpass 1 million units, up 20% from last year.
The Nikkei Electronics 'Teardown Squad' has cracked open the 921SH handset by Sharp which recently became available via SoftBank Mobile. One of the main features of this model, touted successor to the 913SH and 920SH released last year, is of course the fingertip tracing sensitive screen and motion control sensor functionality. In a valiant effort "to determine the differences and similarities" between the past and present models they have posted detailed findings, with photos, Here. We also noted their Dissecting the Japanese Mobile Phone article posted back in March.
Our research partners over at Infinita have just pulled the wraps off a new report focused on mobile advertising and marketing in Japan. As usual the materials are detailed and informative and nearly as deep as the niche itself. If you're at all interested in this important segment then we suggest a review of (at very least) the free sample -- details here -- would most certainly be time well spent.
Masao Nakamura, President and CEO of NTT DoCoMo, made a presentation here recently to announce the companies new corporate identity, and more importantly strategy, will be 'reborn' after careful consideration of the ever evolving domestic mobile industry. He characterized the years past as a period defined by innovation driven tactics to gain new net subscribers and increase market share. However, with recent developments -- including the impact of Mobile Number Portability, intense competition from new operators and the end of subsidized handset offerings -- the environment has changed. Feeling that the DoCoMo "brand had diminished" and the company was "facing a crisis" Nakamura
Sharp sold the most mobile handsets in Japan during fiscal 2007, with 25% market share, to hold top spot for the 3rd consecutive year according to data released by MM Research Institute. The company boosted handset shipments by an impressive 23% YoY, for a total of 12.76 million units, setting a new record as their Aquos branded LCD models proved to be a popular choice with growing consumer demand to watch 1Seg digital tv broadcasts. Overall, the domestic handset sales increased 2.9% to a new record of 50.76 million units.
NTT DoCoMo's 2007 fiscal year ended on March 31st and the company has posted their earnings release (.pdf) Here. Operating revenues were off 1.6% YoY while operating income of 808.3 billion jpy, or approx. $8B usd, was up 4.5% with the net income growing by 7.4% to 491 billion jpy. Operating revenues, operating income, income before taxes and net income for fiscal 2008 were estimated to increase 1.2%, 2.7%, 4.3% and 2.4% respectively. See the details from KDDI and SoftBank Mobile - as available - after the jump.
>Mobikyo K.K. publishes Wireless Watch Japan, organizes MobileMonday Tokyo networking events and operates Mobile Intelligence study tours providing related custom research and advisory services. Mobikyo's founding directors are deeply connected with, respected by, and committed to, Japan's wireless and IT business community. Thousands of managers, planners, engineers and strategists depend on Mobikyo to learn about Japan's unique business models, technologies, contents, services, applications and hardware from the most innovative test-bed market for next-generation mobile industry. "Mobikyo" was chosen for the unique blending of Mobile and Tokyo. However, depending on the kanji character used for kyo, it could also mean association, capital, religion or today. With fantastic support from our clients, partners and affiliates in Japan and overseas, we have become the trusted source of independent market intelligence & business networking connections based in Tokyo.
MobileMonday Tokyo is a leading networking organization supporting Tokyo's mobile industry. We launched in September 2004, with over 70 events to-date, hosting an average 100-200 industry delegates. MobileMonday is an open platform for mobile industry visionaries, developers and industry insiders fostering cooperation and business development through live networking events to share ideas, best practices and trends from global markets. Chapters are active in over 100 cities worldwide and new locations continue to launch monthly. Founded in Helsinki, Finland, in 2000, MobileMonday is organized by a global team of 300+ volunteers and it has become the world's largest mobile community network. Details via MoMo Tokyo website
Mobile Intelligence offers related custom research and consulting designed specifically for industry executives working in sales, marketing, product development, strategy, venture capital and the media. From private workshops and conference presentations to trend spotting innovation and detailed analysis, our services are based on the direct experience and lessons learned in the Japanese mobile market. We also run a unique in-Japan guided tour service providing market introductions, personal connections and actionable lessons for clients overseas. Delegates take part in seminar and attend inside sessions, at individual companies, in technology showrooms, and -- most importantly -- on the fabled streets of Tokyo. Alumni return home with a competitive edge, integrated awareness and personal contacts moving them to the forefront of new business development. Full details via Mobile Intelligence website