AdMob, which recently became cash-flow positive, just landed a new round of funding from Sequoia Capital and Accel Partners. The San Mateo, Calif., company raised $15.7 million in Series C funding. The company plans to use the money to hire staffers in key markets in Western Europe, India, South Africa and Japan, improve the technology that powers its mobile advertising marketplace and grow its sales and business development teams.

Online advertising is slumping, and most start-ups are hunkering down to ride out the financial storm. But Omar Hamoui, the chief executive, isn’t discouraged. In September, AdMob ran more than 25 campaigns for brand advertisers including CoverGirl, Toshiba and Comedy Central. And it tripled the number of ads it served on a monthly basis, to 4.6 billion in September. So rather than retrench, he said he wants to move aggressively to capture market share. By the end of 2009, AdMob will nearly double in size to 150 staffers according to this article on the LA Times.

Congrats Niran.. looking forward to see you here again soon!

Related posts:

1. Tonchidot Lands 2nd Round of Funding
2. AdMob does Co-Op with NTT Broadband
3. Mediba Brings StrikeAd to Japan
4. MocoSpace Gets Funding from SoftBank
5. Google Tests Mobile Ads in Japan

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!