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Tokyo-based Mobile Content Networks (MCN), has announced that its popular mobile content merchandising program, allwords, is launching globally following its success in Japan since launching earlier this year. Initial allwords(sm) distribution partners will include Thailandâ€™s AIS, DTAC, and TrueMove, Avea of Turkey, Scandinaviaâ€™s Tele2, and myGamma.com, BuzzCityâ€™s fast growing mobile social network. MCN also confirmed that it will roll-out allwords in the U.S. as part of a commercial trial it is conducting with a leading mobile operator.
In 2007 allwords(sm) was launched by MCN in Japan as an outgrowth of its award-winning mobile search applications on NTT DoCoMoâ€™s iMode portal and with Yahoo! Mobile Japan. allwords(sm) enables mobile content providers to purchase all keywords in popular vertical content categories â€“ such as music, images, games and shopping â€“ to bring mobile users directly to the content itemâ€”not a link or a pageâ€”that they can click on and purchase. Mobile content providers and their agencies directly manage advertising budgets and content category promotions, measure user response directly, and adapt quickly to changes in user interests to maximize sales.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!