-
McDonalds Japan Rolls RFID Coupons
McDonalds Japan has announced the deployment of an e-wallet coupon and payment system, using Felica and DoComo iD readers, at 175 locations as of May 20th with the target of all 3,800 retail shops nationwide to be completed by 2009. While the company has been active in the mobile space since 2003, quoting 10 million registered users, this effort was touted as the first of it’s kind during a recent press conference held here in Tokyo.
Some interesting points made in the presentation relate to their concern about the demonstrated cost / benefit of mainstream marketing, specifically televison ads, and the desire to have a finer market segmentation integrated for CRM. However, this loyalty points program only works with the iD reader by DoCoMo, so customers on KDDI and SoftBank Mobile are excluded for the time being, which should have been predictable all things considered over a year ago. We can’t help but wonder how long it will take to extend the offering across all platforms.
Servcorp Serviced Offices and Virtual Offices
- Related Posts:
- Omron Antenna Boosts RFID
Japan-based Omron Corp. has developed a electronic control antenna technology claimed to be the first embedded in an UHF-band RFID reader that can improve RFID tag reading performance. UHF...- RFID 2.0 Proposals Announced
HP Japan and BEA Japan have proposed a new architecture for building business RFID applications, dubbed RFID 2.0. According to their definition edge systems that locally and independently use...- Mobile TV Embedded e-Coupon System
Nippon Television Network (NTV) and NTT DoCoMo have jointly developed a system to distribute and store video-embedded e-coupons and e-cards to and in cellular phones capable of receiving one-seg...- Omron Targets Global RFID Market
Omron Corporation, a $5.5 billion Japanese manufacturer of automation and sensing products, will invest $20 million worldwide over 2005 and 2006 as a first step in seizing a larger...- HP Opens RFID Lab in Japan
Anticipating that a 950-MHz band will be assigned for RFID applications in Japan, Hewlett-Packard Japan Ltd. will open a RFID verification facility in May in Japan with three partner...
