DoCoMo unveiled their new corp. logo today at the Tokyo Prince hotel — WWJ was there of course — along with other re-branding elements that are set to be introduced beginning July 1st. The new logo’s color is red, meant to symbolize energy and “Passion” according to the presentation made by Senior Advisor Masahiko Uotani, who is also the chairman of Coca-Cola Japan (video coming asap!). The changes are a direct result of DoCoMo’s review of its branding and related marketing strategies as was announced here last summer.
The new tagline ‘Unlimited Potential in Your Hand’, as opposed to the ‘Internet in Your Pocket’ is apparently meant to express DoCoMo’s commitment to offer high-quality, value-added mobile services and technologies that enhance human relationships and lifestyles. We will surely follow-up on this story with more detailed commentary in the coming days.