Please take a moment to review our new 5×5.wirelesswatch.jp website. Indeed, The ®evolution Continues. Yoroshiku!
MasterCard’s sponsorship of Japan Fashion Week’s “3GTV Japan” has been the first to use the latest branded interactive mobile video service – MobiActions. Visitors of Japan’s MasterCard Fashion week, were prompted to videocall into the MasterCard branded MobiActions service and leave a videoblog (Vlog) of their experience of the MasterCard Fashion experience. This was then posted directly to the live JFW website, where other mobile videobloggers could view their comments.
According to the Press Release:
In a tie-up between Activate, KK, a Japan based advertising agency and McCann Erickson International, Sairis Group delivered an integrated MobiActions campaign for Japan Fashion Week providing unique and compelling media access to live and archived video contents as well as a real-time videoblog for visitors. Throughout the videocall MasterCard were able to increase their brand experience with MasterCard logo and MasterCard full motion MobiAds (TVCs).
*Note: Choten TV presented at the MobileMonday Tokyo 2008 Peer Awards here last month..
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!