Share
Monthly Archives:

  • MasterCard Sponsors 3GTV Japan

    MasterCard’s sponsorship of Japan Fashion Week’s “3GTV Japan” has been the first to use the latest branded interactive mobile video service - MobiActions. Visitors of Japan’s MasterCard Fashion week, were prompted to videocall into the MasterCard branded MobiActions service and leave a videoblog (Vlog) of their experience of the MasterCard Fashion experience. This was then posted directly to the live JFW website, where other mobile videobloggers could view their comments.

    According to the Press Release:

    In a tie-up between Activate, KK, a Japan based advertising agency and McCann Erickson International, Sairis Group delivered an integrated MobiActions campaign for Japan Fashion Week providing unique and compelling media access to live and archived video contents as well as a real-time videoblog for visitors. Throughout the videocall MasterCard were able to increase their brand experience with MasterCard logo and MasterCard full motion MobiAds (TVCs).

    *Note: Choten TV presented at the MobileMonday Tokyo 2008 Peer Awards here last month.. 8-)

    Posted: 11 April 2008 | Filed: Japan Market, New Tech & Services | Feedback | Print |
Double Your Chances of Business Success in Japan

Servcorp Serviced Offices and Virtual Offices
Related Posts:
  • MobiActions Gaming For Toshiba

    • The good folks at Mobiactions are in the news again with another exciting mobile interactive game campaign to promote Toshiba's new Note PC's in Japan. The Toshiba branded game...

  • DoCoMo to Launch Mobile Payments with JCB, Mastercard, Visa

    • NTT DoCoMo, Inc. and its eight regional subsidiaries announced today that the companies will launch an on-line payments service, named "DoCommerce," at 9:00 a.m. on May 26, 2003, enabling...

  • W3C Launches Mobile Web Initiative (MWI)

    • Today, at the WWW2005 Conference, the World Wide Web Consortium (W3C) announced the launch of the Mobile Web Initiative (MWI) - an endeavor to make Web access from a...

  • ITU App Challenge for IPTV Devs.

    • ITU announces App Challenge for IPTV, $10k grand prize sponsored by Sumitomo & Dentsu, register by Sept. 16th: http://bit.ly/r2lVgL Applicants are encouraged to think creatively about the IPTV platform and...

  • NFC for Android Trials in Japan

    • SoftBank will run NFC Android trials on HTC Desire devices, with a collection of partners, starting in January 2011 http://bit.ly/hYHzpi Interesting news coming about the same time as this for...

    previous post: KDDI Eyes Method for Advanced Mobile :: next post: YAPPA 3D User Interface - Video Interview