MasterCard’s sponsorship of Japan Fashion Week’s “3GTV Japan” has been the first to use the latest branded interactive mobile video service – MobiActions. Visitors of Japan’s MasterCard Fashion week, were prompted to videocall into the MasterCard branded MobiActions service and leave a videoblog (Vlog) of their experience of the MasterCard Fashion experience. This was then posted directly to the live JFW website, where other mobile videobloggers could view their comments.
According to the Press Release:
In a tie-up between Activate, KK, a Japan based advertising agency and McCann Erickson International, Sairis Group delivered an integrated MobiActions campaign for Japan Fashion Week providing unique and compelling media access to live and archived video contents as well as a real-time videoblog for visitors. Throughout the videocall MasterCard were able to increase their brand experience with MasterCard logo and MasterCard full motion MobiAds (TVCs).
*Note: Choten TV presented at the MobileMonday Tokyo 2008 Peer Awards here last month..