The genesis of today's Viewpoint was back in March, when we spotted this op-ed referring to Japan mobile that had stated: "What's different about the Japanese mobile market is that innovation is moving toward business models and marketing tactics instead of technical features and functions." That op-ed piece in turn cited a new research report on eMarketer, "Japan: Marketing to a Mobile Society," which insisted: "What stands out in the current Japanese experience is the fact that the center of gravity for getting through to Japanese mobile users has shifted in favor of business models and marketin
Capcom Interactive has announced the mobile version of StreetFighter II in celebration of the 20th anniversary since the popular arcade game was released. The download, targeted via US-based operators, runs $6.99 and looks very much like the real-deal. Modeled on the arcade classic the game, Street Fighter II allows the player to battle through more than eight different stages including several boss characters on their way to becoming the World Champion.
The LiMo Foundation issued a statement [.PDF] to announce it has experienced a surge in membership as some of world’s most well-known mobile industry players have joined the Foundation during the past six months. Aplix, Celunite, LG Electronics, McAfee and Wind River have joined as Core members and will participate on the foundation board. Additionally, ARM, Broadcom, Ericsson, Innopath, KTF, MontaVista Software and NXP B.V. have joined as Associate members.
According to IFPI, the third single by an anonymous quartet of Japanese medical students has become the first full-track mobile download anywhere to sell a million copies. This digital music milestone belongs to Aiuta (“Love Song”) by GreeeeN, a new act signed to Universal Music Japan. The track was released on May 16 as a full-track download for mobile, and its popularity spread rapidly through web, radio, SNS and word-of-mouth exposure.
It seems like only yesterday that polyphonic ringtones were all the rage in Japan, with mobile content companies frantically hustling to create MIDI-like files for all the popular songs in first 4-voice polyphony in 2000, followed by 16-poly in 2001 and 40-poly in 2002. Although many in the mobile industry thought the ringtone market here had peaked by that time, it somehow managed to keep growing for another three years. In fact, it has really only been in the past seven months or so that we're finally seeing the major shakeout here that was expected several years ago.
Hitachi and Alvarion have agreed to develop Broadband Mobile Wireless Access System using Mobile WiMAX technology jointly in Japan and overseas market. The goal of this agreement is to develop system solutions, combining base station technology of Alvarion with the mobile gateway technology, construction and maintenance technology of Hitachi. Alvarion also announced activity in this space recently with NTT West in Okinawa.
Tokyo-based Acrodea has made several recent announcements, in Japanese only, concerning the adoption of their Vivid product suite with handset makers across all three operators. The most significant of which would be the inclusive licensing agreement concluded with DoCoMo for their Vivid UI to be deployed on all models scheduled to be released going forward. The companies Panorama and 3D Message middleware is also now available on handsets from Sharp and Sanyo via SoftBank Mobile and KDDI respectively. See WWJ's hands-on demo. video of the UI in action Here.
ACCESS has announced the addition of eight new members to the growing roster of companies supporting its ACCESS Linux Platform and NetFront browser technologies through the ACCESS Connect Ecosystem (ACE) global partner program. The addition of the eight new members brings the total number ACE partners to over 65. ACE partners work closely with ACCESS to expand the mobile Linux market and help fuel the growth of converged technologies and devices.
Qualcomm quietly opened MediaFLO-info.com on 1 August as part of the companies march to launch their mobile tv broadcast services in Japan. The Japanese only version includes overview materials, links to the FloForum and Mobile Media Planning Corp., which is wholly-owned by SoftBank, along with a sign-up form for their mail magazine. No official press release announcing the new site could be found, in English or Japanese, at the time of this posting.
Dowa-Eco is planning to import used mobile phones from Southeast Asia to extract nonferrous metals such as gold and copper from them for recycling, according to the Daily Yomiuri. The Dowa group has the only smelter in Asia capable of extracting individual metals from ores such as copper, gold and lead which are needed for making substrates used in mobile phones.
>Mobikyo K.K. publishes Wireless Watch Japan, organizes MobileMonday Tokyo networking events and operates Mobile Intelligence study tours providing related custom research and advisory services. Mobikyo's founding directors are deeply connected with, respected by, and committed to, Japan's wireless and IT business community. Thousands of managers, planners, engineers and strategists depend on Mobikyo to learn about Japan's unique business models, technologies, contents, services, applications and hardware from the most innovative test-bed market for next-generation mobile industry. "Mobikyo" was chosen for the unique blending of Mobile and Tokyo. However, depending on the kanji character used for kyo, it could also mean association, capital, religion or today. With fantastic support from our clients, partners and affiliates in Japan and overseas, we have become the trusted source of independent market intelligence & business networking connections based in Tokyo.
MobileMonday Tokyo is a leading networking organization supporting Tokyo's mobile industry. We launched in September 2004, with over 70 events to-date, hosting an average 100-200 industry delegates. MobileMonday is an open platform for mobile industry visionaries, developers and industry insiders fostering cooperation and business development through live networking events to share ideas, best practices and trends from global markets. Chapters are active in over 100 cities worldwide and new locations continue to launch monthly. Founded in Helsinki, Finland, in 2000, MobileMonday is organized by a global team of 300+ volunteers and it has become the world's largest mobile community network. Details via MoMo Tokyo website
Mobile Intelligence offers related custom research and consulting designed specifically for industry executives working in sales, marketing, product development, strategy, venture capital and the media. From private workshops and conference presentations to trend spotting innovation and detailed analysis, our services are based on the direct experience and lessons learned in the Japanese mobile market. We also run a unique in-Japan guided tour service providing market introductions, personal connections and actionable lessons for clients overseas. Delegates take part in seminar and attend inside sessions, at individual companies, in technology showrooms, and -- most importantly -- on the fabled streets of Tokyo. Alumni return home with a competitive edge, integrated awareness and personal contacts moving them to the forefront of new business development. Full details via Mobile Intelligence website