Year: <span>2007</span>
Year: 2007

Year: 2007

Raku-Raku Basic Handset Announced

DoCoMo has announced the newest model in their so-called ‘easy phone’ series, the Raku-Raku Basic, targeted at seniors who require user-friendly handsets equipped with special functions. Specific features include “Slow Voice”, which improves comprehensibility through embedded software that slows the other person’s voice speed, and “Clear Voice” noise-detection, which automatically adjusts voice and ringtone volume according to surrounding noise level. Enhanced “Read Aloud” audibly announces the name of the caller or e-mail sender and provides audio readouts of i-mode pages, while “Simple Mail Generation” offers preset messages for quick replies to e-mails.

Train 'em up early: kids' phones rock!

I was talking to my accountant last week; she’s a smart, self-employed mid-career professional with a husband and kids and she’s definitely one of the more practical-minded Europeans I know.

We were talking about ‘handys’ (keitai, in Germany), and I told her about the huge success the mobile Internet and 3G are having (still) in Japan, versus in Europe where no one’s making a single (Euro) cent on UMTS. Her reaction was typical, but interesting: “I’m not going to use the phone for sending mail or anything but talking. The keypad is far too tiny. It’s just not in the mindset of my generation.”

New Mobile Phones for Kids Rock!

New Mobile Phones for Kids Rock!I was talking to my accountant last week; she’s a smart, self-employed mid-career professional with a husband and kids and she’s definitely one of the more practical-minded Europeans I know. We were talking about ‘handys’ (keitai, in Germany), and I told her about the huge success the mobile Internet and 3G are having (still) in Japan, versus the perception in Europe that no one’s making a single (Euro) cent on UMTS. Her reaction was typical, but interesting: “I’m not going to use the phone for sending mail or anything but talking. The keypad is far too tiny. It’s just not in the mindset of my generation.”

Interestingly, she added: “Perhaps if our kids started using them [data-enabled mobile phones] early, they’d grow up thinking about using it for all that mail and stuff. I’d buy a data handy for my daughter…” I jumped right in, and told her “that’s exactly what’s happening in Japan.” Of course, Wireless Watchers like the smart readers of this newsletter know that the success factors behind mobile usage didn’t (and don’t) depend on youth growing up with i-mode.

Fujitsu Improves WiMax Efficiency

KDDI has announced early results from their joint R&D with Fujitsu Labs on energy and cost saving measures for future WiMax base stations. Nitride gallium HEMT, a stronger semiconductor material than conventional silicon, was used in a field experiment which achieved electric power output of 25W and operation frequency 2.5GHz. According to the statement they recorded electric power efficiency of the transmission amplifier at 30% improvement over previous attempts.

Keitai is a Way of Life in Japan

Almost all young Japanese say mobile phones have changed their lifestyles, with nearly one-third of them confessing to spending three hours or more a day on their mobile, a survey says. Of Japanese aged 20 to 40, some 16 percent say they spend three to five hours a day on their mobiles. Nine percent use their phones for five to 10 hours — and four percent spend even more than 10 hours a day.

Sony Ships 200 Million FeliCa Chips

Shipments of smart cards and cell phones containing Sony Corp.’s Felica RFID chip have hit 200 million, the company said Thursday. In the last five years the chip has become a de facto standard in Japan and cards containing it are used by millions of people everyday to make railway journeys and e-money purchases in convenience stores. In 2004 the chip started getting integrated in cell phones [WWJ Video] and today, through Felica, owners of those cell phones can make purchases in stores.

KDDI's Sold 2 Million Digital TV Phones

If you stop somebody at the streets of Tokyo who is watching digital broadcasting TV on his mobile handset and ask who is his carrier provider, chances are high the answer will be KDDI au. Having started selling its first one-seg model — the Sanyo W33SA (discontinued) — in December 2005, KDDI au expanded its one-seg portfolio to 12 models, resulting in two million units sold as of February 23, 2007. According to GfK Japan, (as quoted in this KDDI press release — Eds) au group has sold more one-seg compatible handsets than its rivals, grabbing 59.96% of the total market share. WWJ has video demo. with one of KDDI’s early 1Seg. enabled models running Here.

Flat-Rate Data Plan Saved 10,000 Euro

We noted an interesting post on a local mobile developer’s site, which points out out how much money their flat-rate data plan saved the company in January. According to the scanned statement of the DoCoMo bill; “By using the pakehoudai option [a JPY 3,900 service plan option for unlimited usage of i-mode data traffic] you saved 1.67 million JPY this month.” They calculated the data packets used total just over 1GB (that’s hardcore — Eds) which would have cost approx. 10,000 Euro under the regular per packet billing model. Yikes!

KDDI Continues Net Subscriber Advantage

The CDMA Development Group has congratulated KDDI for signing up more new users than their rivals since Japan’s mobile number portability (MNP) rules took effect on October 24, 2006. While more than one million subscribers changed their service provider between October 24, 2006 and January 31, 2007, KDDI has witnessed a net increase of 600,000 3G subscribers. The other Japanese operators have seen a net reduction. Also, when considering all new subscriptions within the three months ending in January 2007, KDDI garnered 67 percent of the total number of net subscriptions.

Hitachi Unveils World's Smallest RFID

According to AP, Hitachi recently unveiled RFID chips that are just 0.002 inches by 0.002 inches and look like bits of powder. They’re thin enough to be embedded in a piece of paper, company spokesman Masayuki Takeuchi said Thursday. Shown to the public for the first time earlier this month, the new chip is an improvement on its predecessor from Hitachi — the Mu-chip, which at 0.4 millimeters by 0.4 millimeters, looks about the size of the period at the end of this sentence.