DoCoMo announced that for the purpose of executing unified and effective promotional marketing activities, it will establish a new Corporate Branding Division on August 1, 2007. Corporate Branding Division staff will assume responsibility for marketing, promotion of customer satisfaction, reinforcement of the corporate brand and other promotional activities.
According to Social Computing Magazine, Excite Japan announced the UK release of its ad-funded mobile social networking service, mobikade. Mobikade provides personal mobile space allowing users to post updates and download a wide variety of mainly puzzle games such as Sudoku, all for free. Currently, mobikade provides 20 games and plans to add 3 to 5 games monthly.
The CIAJ has released their annual report on cellular phone trends in Japan. This year’s study focuses on market trends in handset replacement purchases since the launch of number portability (MNP), the uses of 3G handsets, changes in viewing trends of one-segment digital tv broadcasts with the abundant availability of compatible handsets and interest in other functions, such as m-commerce.
According to Bloomberg, KDDI announced their first-quarter profit rose 9 percent with net income climbing to 82.5 billion yen ($682 million), or 18,483 yen a share, in the three months ended June 30, from 75.6 billion yen, or 17,296 yen, a year earlier. Operating profit, or sales minus the cost of goods sold and administrative expenses, climbed 16 percent to 140.9 billion yen.
After last week’s O2 and Telstra i-mode cancellation news came out, it took hardly any time at all for the obfuscation and mis-analyses to hit the Web.
The news, in case you missed it, confirmed that Australia’s Telstra would, and the UK’s O2 most likely would, end their i-mode services; Telstra will terminate i-mode support at the end of this year, while O2 will stop selling new handsets this month and phase the service out over the next two years.
O2 UK was reported to have 260,000 active users, a dozen i-mode-compatible handsets and some 150 sites; O2 Ireland has not stated their subscriber numbers, but the Times said total O2 subscribers were 546,000, implying that Ireland had 286,000 i-moders. Telstra reportedly has fewer than 60,000 subscribers. WWJ members login for the full skinny.
Tech-On has posted an interview with Huawei Technologies Co. Ltd., China’s leading telecom equipment manufacturer, who have set up an exhibit – for the first time ever in Japan – at this years Wireless Japan tradeshow. Huawei is one of the most technology-oriented companies in China with sales at an annual growth rate of 40% that are expected to surpass 1 trillion yen in 2007.
Rakuten, which runs Japan’s biggest online mall, with nearly 40 million users and sales last year of ¥460 billion, or $1.6 billion is gearing up to launch services in the U.K. according to this article on IHT. The e-tailer recently bought 54 percent of an Internet phone company in Japan with an eye to merging some telecommunications services with Internet shopping. Rakuten plans to trade on its own name by first opening an online store in Britain by the end of the year.
According to Reuters, UK-based O2 and Australia’s Telstra Corp. said on Tuesday they would end NTT DoCoMo’s i-mode Internet phone service. Mobile phone operator O2, which is owned by Spain’s Telefonica said the limited range of devices that carried the service had restricted its growth. O2 will continue to support the service for the next two years but will not launch any new i-mode handsets from July 2007, it said.
Several mainstream media reports indicate the powerful earthquake which struck northern Japan on Monday has caused disruption to communications services in the country. The earthquake struck just off the coast of Niigata prefecture, the magnitude 6.8 quake registered an intensity of 6+ on Japan’s scale of 0 to 7, in three locations. As a result of the temblor major telecommunications carriers have imposed restrictions on phone calls into and out of the affected area.
According to an article on Media in Canada, via Mobile Kawya, states; “QR technology has been incredibly successful for marketers in Japan and we expect similar success in Canada,” Michael Gramlow, CD interactive at Dentsu Canada, tells MiC. “It’s a great way to connect with a youth target that’s notoriously difficult to reach – not just because it offers something new and different for them to interact with, but also because it generates a lot of street buzz.” The four-week campaign, which ends on July 15, involves the wild posting of 1,100 posters on construction boards and within frames on office buildings.
