Advanced M-Pay Shifts Strategy

Advanced M-Pay, the mobile payment arm of AIS, is penetrating the online community and making inroads into the high-margin international direct dialing services in an effort to turn a profit in 2008 for the first time ever. The 70:30 joint venture firm between the Thai cellular market leader Advanced Info Service and Japan’s NTT DoCoMo (as noted Here) expects the strategic shift to improve its performance by 30% next year in terms of transaction volume and value, revenue and profit.

Managing director Waroonthep Watcharaporn said Advanced M-Pay expected to increase the number of active M-Pay users from 600,000 now to one million by the end of 2008. Transaction volume should rise from 35 million to 45 million transactions for a value of 2.6 billion baht, he said. The company would post a profit on expected revenue of 175 million baht next year. Via: Bangkok Post.