Adobe announced the availability of Flash Lite 3 at MAX 2007 in Chicago for handset makers, operators and content providers. Both NTT DoCoMo and Nokia are committed to deliver enabled devices, which will support .flv compatible video, in upcoming releases of handsets. With over 300 Million Flash enabled mobile devices and handsets shipped so far, Adobe expects more than one billion Flash enabled devices to be available by 2010.

“With Flash Lite 3 and its support for video, we’ve passed a major milestone in bringing a desktop experience to mobile and transforming the wireless industry,” said Al Ramadan, senior vice president for Mobile and Devices at Adobe.

“NTT DoCoMo was the first company to incorporate Flash technology into mobile phones,” said Kiyohito Nagata, senior vice president and managing director of the Product Department of NTT DoCoMo, Inc. “We are pleased to continue our strong partnership with Adobe and are looking forward to providing our users with rich content using Flash Lite 3.”

It will be interesting to see if DoCoMo’s next line-up, the 905i-series expected sometime later in October, will be Flash Lite 3 enabled. KDDI/au is also set to announce their fall and winter season handsets soon and we would naturally expect them to follow suit as well.

Related posts:

1. i-mode Takes Flash Lite Global
2. Macromedia’s Flash Lite Shines
3. DoCoMo’s Experience with Flash Lite
4. Adobe Japan Plans Revolution
5. Next-Gen Flash Suite Announced

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!