KDDI will analyze the browsing activity of their “au one” customers from this autumn and introduce targeted advertisements that match the history preference of the individual. Mediba and and DAC (digital advertising consortium) will jointly develop this technique and according to this press release it’s introduction into mobility will be the first in Japan.
Mediba delivers the action targeting advertisement to an advertising frame (The example: “News” and “Retrieval result picture” etc.) based on the action and the browsing history of the customer who visited a special, high portable contents (eg: “Car”, “Game”, and “Music. ” etc.) on the new “au one” portal that KDDI offers. As a result, information on the category with high interest and concern can be offered to the customer, and adequate reach to the target user becomes possible in the advertiser.
The offer of the action Targeting advertisement by the combination of cooperation and other data (Information that specifies the individual is excluded) by mobility and PC is examined, an advertising technique in which it has the advantage in the customer and the advertiser are delivered.
KDDI annouced the “DUOGATE” portal sites for PC connection service and EZweb for mobile phone will be integrated as “au one” at the end of September this year. The integrated portal site will allow access and display of the same information and contents on both au phones and DION connected PC’s. Contents including news and weather reports, gaming and music downloads, entertainment information plus maps, TV, auction, shopping and SNS will be available. The “Au one key word” search function will provide service based on information in Au One Mail that uses technology from Gmail by Google and free encyclopedia Wikipedia.